The Moncler brand was created in 1952 in Monestier-de- Clermont, a small village in the mountains near Grenoble. The brand first started with the production of technical material for mountain sports. Its first products were tents and sleeping bags, before expanding into technical wear for mountaineering and skiing, eventually becoming official sponsor of the French ski team at the Grenoble Winter Olympics. In the 1980s the brand began to expand its collections to include urbanwear, without, however, losing sight of its tradition and DNA.
The essence of Moncler has always laid deep in humans’ contact with nature and the mountains.
It is this bond that inspires Moncler’s store concept, designed by the Paris interior designers Gilles & Boissier.
Natural materials, such as wood and marble, are predominant in Moncler’s stores.
Wood is a feature of all Moncler stores, although its use is diversified depending on whether the store is a first generation boutique or located in mountain areas, where wood is a predominant element, or a urban boutique, where wood is used together with other materials, in particular marble. Marble is especially used in urban boutiques for flooring and, in some cases, on parts of walls and furniture.
Alongside the specific issues of style, beauty, sophistication and practicality, Moncler is placing growing emphasis on sustainability in the design and outfitting of its stores.
While it is fundamental that stores feature good lighting, layout, air conditioning and functionality, the Group is conscious of the need to manage these aspects in a balanced way so as to minimise the impact on the environment.
Moncler engages the best specialists in the sector for the design of its stores, working with companies able to propose innovative solutions that take a responsible approach to the environment.
As regards lighting, today 52%¹ of stores worldwide (100% in the United States) are fitted with Light-Emitting Diode (LED) systems.
Latest generation LED lighting guarantees high quality light and an energy saving estimated at 50% to 70% compared to the lighting systems formerly used, while producing much less residual heat. Also in terms of environmental impact, LED lights have an average life of five years, versus the six months of traditional light bulbs, and are made almost entirely of recyclable materials. Expenses incurred in 2015 to replace traditional systems with LED lighting in the EMEA totalled over 188,000 euros.
Over the next few years, all incandescent and gas-discharge lights will be replaced by LED spot lights in Moncler stores in Europe by the end of 2016, and in the rest of the world by the end of 2017.
All stores are also fitted with modern and energy-efficient air conditioning and heating systems with a view to minimising environmental impact.
In 2016 an in-depth technical store audit will be conducted to help understand the ways in which the environmental impact of stores can be reduced even further. Once areas for improvement are identified, new sustainability elements will be introduced into the format of boutiques.
¹ Excluding nine shop-in-shops in which lighting is provided by the host department store, where Moncler cannot take action.