In the last three business years – 2010, 2011, 2012, 2013 – the Moncler Group has grown significantly, both in terms of turnover and margins. These results have been achieved thanks to the organic growth of the business and the development of the direct retail sales network, chiefly in international markets.
*2010 data refer to the Moncler Division as reported in the Group’s consolidated financial statement. 2011 and 2012 financial information from carve-out consolidated financial statements as reported in the IPO Prospectus. 2013 preliminary data, EBITDA net of non-recurring costs.
Distribution of Revenue by geographical area
In recent years – 2010, 2011, 2012, 2013 – the Moncler Group has pursued a strategy of geographical diversification by increasing its international presence both on developed and emerging markets; this has led to a gradual reduction in Italy’s weighting, down from 41,5% of sales as at 31 December 2010 to 23% of sales on 31 December 2013.
Allocation of Revenue according to distribution channel
Since the 2010 business year, the Moncler Group has seen a sizeable increase in its presence in the direct distribution channel. It has achieved this result both by opening stores and by increasing sales in existing stores.
Mono Brand Stores of the Moncler Group
The following table sums up the mono-brand stores as at 31 December 2013.
Type of mono-brand store
Total mono-brand stores
∗ Includes shop-in-shops and a franchise shop in Seoul.