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TRENDS & MARKET CONTEXT
TRENDS IN GLOBAL PERSONAL LUXURY GOODS MARKET
Global personal luxury goods market – Eur bn*
Moncler sets its foundations to continue to outperform the sector.
The positive growth momentum of the global personal luxury goods market is expected to continue, with a 4/5% average yearly growth (CAGR) for the next three years, reaching c. 300bn Euro in 2020.
+4/5%
262
300
2017E
2020E
The global personal luxury goods market is expected to head towards younger generations as the main growth drivers. C.85% of the sector’s growth will be fueled by generations Y and Z (Next-Gen).
The trend of the Next-Gen’s buying behavior points to new desires and needs: they look more at experience rather than products, follow fashion trends as a mean to self-expression and shift from regular buying to impulsive behaviors. The way to communicate must align, becoming faster, frequent, and digital.
“Quality and uniqueness are the most important factors in driving millennials customers to luxury products”
30%
38%
30%
2%
13%
42%
40%
5%
Today
Tomorrow
Gen. Z
Gen. Y (millennials)
Gen. X
Baby Boomers
The global personal luxury goods market is expected to head towards younger generations as the main growth drivers. C.85% of the sector’s growth will be fueled by generations Y and Z (Next-Gen).
The trend of the Next-Gen’s buying behavior points to new desires and needs: they look more at experience rather than products, follow fashion trends as a mean to self-expression and shift from regular buying to impulsive behaviors. The way to communicate must align, becoming faster, frequent, and digital.
“Quality and uniqueness are the most important factors in driving millennials customers to luxury products”
Global personal luxury goods’ online sales are expected to generate some 20-25% of the market by 2025. Brands’ websites and luxury e-tailers expected to be the fastest growing channels in the world.
9%
25%
TODAY
2025
Physical
Online
Tourist flows remain important. Almost 50% of luxury spenders consists of consumers who are travelling in foreign countries or while at the airport. Travel experience is highly valued in particular among Next-Gen customers. Millennials are estimated to buy more than 50% of luxury consumption while travelling.
48%
38%
19%
53%
31%
16%
65%
22%
13%
Millenials
Generation X
Baby boomers
Travelling at airport
Abroad
Home country
Tourist flows remain important. Almost 50% of luxury spenders consists of consumers who are travelling in foreign countries or while at the airport. Travel experience is highly valued in particular among Next-Gen customers. Millennials are estimated to buy more than 50% of luxury consumption while travelling.
Moncler operates in the Luxury Goods sector, in which the following peers can be identified: Brunello Cucinelli, Burberry, Ferragamo, Hermes Group, Kering, LVMH, Prada Group e Tod's Group.
* Global personal luxury goods market which includes clothing, accessories, beauty and jewelry.
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