The positive growth momentum of the global personal luxury goods market is expected to continue, with a 3/5% average yearly growth (CAGR) for the next three years, reaching c. 335-375bn Euro in 2020. These forecasts do not include the effects related to the emergence, at the end of 2019, of a new coronavirus known as 2019-nCoV, reported in Wuhan, in the Hubei region, China, which is infecting thousands of people and causing several fatalities. This virus, together with the measures taken to contain the epidemic and protect the population, could adversely affect sales of the luxury goods sector worldwide.