STRATEGY

The Moncler Group, with the Moncler and Stone Island brands (Brands), stands out for its unmistakably stylish product offering. The product range includes technical and high-end clothing, such as jackets, down jackets and sweaters, as well as accessories, footwear and bags.

The Moncler Group strategy is underpinned by four main strategic pillars: being the expression of a concept of luxury that goes beyond traditional stereotypes and that

interprets developments in the cultural codes of the new generations; ; continuing to fully exploit the potential of its Brands globally; developing an omnichannel model that combines a direct relationship with the consumer and strong digital integration; and, lastly, promoting sustainable growth, embedding sustainability into its business model and creating value for all stakeholders.
 
Both Brands combine tradition, quality and innovation, driven by the desire to

continually evolve to remain contemporary.This evolution is also reflected in the Group’s commitment to sustainability. The Group has progressively integrated environmental and social aspects into its way of operating, as demonstrated by the 2020-2025 Strategic Sustainability Plan. The Plan focuses on five strategic priorities: climate change and biodiversity, circular economy, responsible sourcing, valuing diversity and supporting local communities.