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Moncler is committed to contribute to the well-being of the community in which it operates, both by promoting independent projects, and by supporting organisations working in the social sphere on issues such as young people assistance, diversity and inclusion, and the spread of a culture of respect for the environment.
Young people and their future have always been an issue of great importance for Moncler, which for many years has been supporting struggling young people to ensure them access to medical care, an adequate level of education and a clear growth path. This is implemented through partnerships with associations and foundations, including Francesca Rava – N.P.H., Dynamo Camp, San Patrignano Community, I Bambini delle Fate, and Amici di Cometa Onlus.
Another issue that is of great importance to the Moncler Group is diversity, equity and inclusion. The Group is aware of how discrimination can be a threat to the community and also how significant it is to create a sense of acceptance and enhancement of diversity. In particular, in 2020 Moncler began implementing initiatives to promote an increasingly inclusive culture. In this context are encompassed the donations made to organisations committed to promote diversity and equal opportunity, including the LeBron James Foundation, Black Ambition, Rainbow Railroad, and the magazine The Face. With the latter, also in 2022 the Group continued the Future Academy programme, which provides paid training opportunities for young people who
want to join the creative industry, enabling them to acquire new skills and building a series of contacts of great value for their future.
Moncler also supports activities and projects related to the protection and preservation of the environment. Particularly, in recent years the Company has supported the Ev-K2-CNR Association’s Keep Karakorum Clean and Keep K2 Clean initiatives aimed at cleaning up the mountains and has developed a voluntary project with Legambiente to reduce plastic use and promote plastic recycling. In 2022 it also supported the WWF project to prevent the extinction of the snow leopard and to support the local population as the global average temperature increases.
Ev-K2-CNR is a private, non-profit association that promotes collaborative development projects and scientific research activities in mountain regions. The association’s activity, which is also carried out in collaboration with international organisations such as WWF (World Wide Fund for Nature), UNEP (United Nations Environment Programme), UNDP (United Nations Development Programme) and WMO (World Meteorological Organization) and local organisations such as the Minoprio Foundation, focuses on studying and monitoring climate changes, on safeguarding biodiversity and on the development of mountain populations.
United by the passion and respect for mountains, Ev-K2-CNR and Moncler have collaborated since 2014 to promote environmental education programmes such as Keep Karakorum Clean and Keep K2 Clean.
Thanks to these initiatives, developed in collaboration with local institutions and populations, base camps are annually cleaned up from waste and restored to their natural condition. In recent years, thanks to the cooperation with the authorities of Central Karakorum National Park (CKNP) and Gilgit-Baltistan Province (Pakistan), a waste sorting system has been set up, allowing, to date, the collection of over 56 tonnes of solid and biological waste. In 2022 these activities were carried out directly by CKNP staff supported by local entities, while environmental education activities to raise awareness among the Pakistani workers on the importance of preserving parks and glaciers and to strengthen nature protection projects in the region, were continued by Ev-K2-CNR in close cooperation with the government of
Gilgit-Baltistan (Pakistan), stakeholders and the local population.
Collaboration with the Karakorum International University, the Baltistan University and the Gilgit-Baltistan Environmental Protection Agency continued in 2022. During the year, this collaboration led to the launch of the Glacier and Students project which aims to contribute to acknowledge of the state of the cryosphere in Gilgit-Baltistan (Pakistan). The project aims to develop a programme to monitor and evaluate changes in glaciers and high-altitude lakes by creating a detailed land register.
Lastly, also the One Health initiative, a network of laboratories located in the Gilgit-Baltistan region (Pakistan) dedicated to studying and protecting the health of nature and animals, went ahead.
In 2022 Moncler celebrated its 70th Anniversary. As part of the celebrations, seven famous designers who played a significant role in the Brand’s history were invited to reinterpret the iconic Maya jacket deploying their creative genius. Confirming its constant focus on local communities and emerging needs, together with each designer the Moncler Group decided to support various associations and foundations focusing on urgent social and environmental matters.
RICK OWENS WITH UNHCR FOR THE UKRAINE EMERGENCY
The emergency in Ukraine has caused victims, destroyed civilian infrastructure and forced thousands to leave their homes in search of safety, protection and assistance. Rick Ownes chose to support the United Nations High Commissioner for Refugees to provide families with temporary shelter and ensure a safe, dignified place, supplying humanitarian aid kits (blankets, electric heaters and insulating cloths) to face cold temperatures during winter.
PIERPAOLO PICCIOLI AND DIGITAL THERAPY WITH IRCCS POLICLINICO UNIVERSITARIO AGOSTINO GEMELLI FOUNDATION
Fear and sense of loss are feelings that are often part of radiotherapy process. It is important to reassure and support patients appropriately to decrease distress, fatigue and the sense of isolation. Pierpaolo Piccioli decided to support the project “Art4ART KIDS – Art and Technology become therapy” by the Oncology Radiotherapy ward of the Agostino Gemelli University Polyclinic.
The main goal of the project is to increase the level of personalisation of care and ease the strain of treatment of paediatric patients combining medical and psychological care processes with activities and tools based on art and technology that promote relationships and contact. In particular, this donation funded the Art4ART KIDS
platform, tailored to younger patients with videos, films, cartoons and tutorials to connect all their digital contents to their devices and innovative hardware present in care rooms.
FRANCESCO RAGAZZI WITH THE UMBERTO VERONESI FOUNDATION
IN SUPPORT OF PAEDIATRIC ONCOLOGY
Every year, about 1,400 children and 800 adolescents get cancer in Italy (Airtum data). Childhood cancers are still the leading cause of death from disease in children and have a dramatic impact on families. Francesco Ragazzi supported Gold for Kids by Umberto Veronesi Foundation to fund NEMO, a project aimed at creating a network of cancer facilities to develop new treatments for acute myeloid leukaemia of paediatric age.
PHARRELL WILLIAMS IN SUPPORT OF NUTRITION EDUCATION WITH YELLOW AND OF EQUAL OPPORTUNITIES WITH BLACK AMBITION
Data from recent years show that younger generations are at greater risk of obesity and food imbalances. Pharrell Williams acknowledges the educational value of nutrition.
YELLOW promotes healthy eating habits among children both through the distribution of fruit and vegetables, and specific important educational initiatives to convey the importance of good nutrition and to explain to them how the food they eat is produced and how food systems affect the way we live.
In addition, driven by his entrepreneurial spirit and activism, in 2020 Pharrell Williams launched Black Ambition, an incubator for African-American and Latin-American entrepreneurs interested in founding start-ups in the fields of technology, design and health care. Black Ambition rewards these creative new businesses with financial support, but above all, with mentoring and training.
THOM BROWNE IN SUPPORT OF SERIOUSLY SICK PEOPLE WITH GOD’S LOVE WE DELIVER MEALS
Thom Browne has embraced the God’s Love We Deliver’s mission aimed at improving the health and well-being of men, women and children living with HIV/AIDS, cancer and other serious diseases by alleviating their hunger and malnutrition. The organisation aims to prepare and deliver high-quality, nutritious meals to people who, because of their illness, are unable to provide or prepare meals themselves. It also provides disease-specific nutrition education and counselling to families, healthcare professionals, and other service organisations.
HIROSHI FUJIWARA ALONGSIDE WWF FOR SNOW LEOPARD CONSERVATION
In recent years, the snow leopard, in addition to being threatened by poaching, is also exposed to the consequences of climate change on its natural habitat. Global warming is threatening the future of the high Himalayan mountains where the snow leopard lives, as well as a water source for tens of millions of people, and home to a wide variety of wildlife.
With WWF, Hiroshi Fujiwara is supporting initiatives launched for the conservation of this feline and the mountain ecosystems in which it lives, as well as research programmes seeking more information on the biology of the species and projects to raise awareness among the inhabitants of the places where the snow leopards live.
GIAMBATTISTA VALLI WITH RAINBOW RAILROAD FOR THE LGBTQI+ COMMUNITY
Giambattista Valli chose the non-profit organisation Rainbow Railroad to support its work in support of LGTBQI+ people in addressing discrimination they face because of their sexual orientation and gender identity. In particular, the donation went to the Emergency Travel Support and Direct Livelihood Support programmes.