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The Moncler Group considers it very important to maintain a constant and solid relationship with all its stakeholders. A relationship based on ongoing dialogue and active involvement is the expression of the Group’s responsibility towards the social context with which it interacts.
Stakeholders represent a wide range of different interests: establishing and maintaining stable, long-lasting relationships is crucial for the creation of shared, long-term value.
Understanding specific needs and priorities, allows Moncler and Stone Island to manage in advance the rise of potential critical issues and to refine the actions in response to stakeholder interests. Identifying their stakeholders in a precise way and organising the most effective channels, constantly monitoring their expectations, needs and opinions, are the starting point for setting up an effective engagement process.
Through dedicated functions, the Group pursues a proactive approach towards the many stakeholders with which it constantly interacts around the world, promoting constant dialogue and embracing their needs. Both Brands are aware that these occasions for dialogue are opportunities for mutual growth and enrichment. Over the past few years, the Group has been committed to designing new approaches to dialogue with the aim of interacting with its community in an increasingly digital native way.
The following table, which maps stakeholders and their expectations, is periodically updated through internal surveys with the company departments responsible for the daily management of relations with each specific category.
People satisfaction survey, MONVoice
Ongoing dialogue with the Human Resources Department
Annual meetings to discuss career paths, set individual targets and discuss performance assessment
Meetings with the company population to share company’s results and future objectives
Meetings to raise awareness and provide information on health and wellbeing
Training sessions and digital courses, Make
Corporate social media, #monclertogether
Onboarding programs for new hires
Information on the Group’s strategies and results
Responsible business management
Clear objectives and reward system
Training and career development
Stimulating and safe working environment
Equal opportunities. Diversity and inclusion
Engagement in company life
Promotion of wellbeing, health and safety
Trade unions, workers’ representatives
Meetings with trade union representatives
Responsible business management
Involvement and prompt information on issues affecting the Company workforce
Update on the progress of training programmes
Direct, ongoing relationship with sales personnel
Engagement via phone, mail, email and social media
Creation of customised initiatives and experiences
Market research and focus groups
Systematic collection of client feedback (VIBE)
Product quality, safety and durability
Products manufactured respecting the environment, people and animals
Style, uniqueness, innovation and a complete product range
High level of service during and after sales
Competent, professional and empathetic sales personnel
Personalised shopping experience and engagement
Ongoing dialogue via phone or email
Product quality and innovation
Safety and transparency in environmental, social and animal welfare aspects throughout the supply chain
Suppliers, business partners
Definition and sharing of standards
Seasonal and annual training
Continuity of supply
Respect of contractual conditions
Involvement in the definition of supply standards, including social and environmental criteria, and prompt notification of new requirements
Collaboration and support in managing any production issues
Meetings with representatives of local associations, organisations and communities
Definition of initiatives or projects managed directly or in collaboration
Support or funding initiatives
Support for awareness-raising activities
Investors and analysts
(traditional and sustainability)
Periodic conference calls or meetings following key announcements
Price-sensitive announcements and information
Seminars, industry conferences, roadshows and meetings
Daily dialogue (meetings, phone calls and emails)
Dedicate investor app
Questionnaires on sustainability performance
Consolidation and strengthening of knowledge of the Group and of its business model
Value creation (return on investment, business sustainability)
Transparent, responsible management
Timely and open dialogue
Adequate management of risks, including social and environmental risks
Interviews with senior management
Ad-hoc meetings and events
Availability, timely and accurate information
Information on future seasons trends
Local authorities, public administration, regulators, industry associations and non-governmental organisations
Participation in working groups
Identification and development of joint projects
Participation in projects of public utility
Inclusion of environmental, social and animal welfare aspects in the company’s strategies and supply system
Communication of corporate objectives with regards to environmental, social and animal welfare aspects
Active participation in roundtables discussion
Efficient use of raw materials
Sustainability elements in new stores
The Moncler Group believes in dialogue and participation and takes part in multiple organisations, associations and roundtables both at national and international level with a contribution of about 480,000 euros. There are various areas of activity, from the promotion of Italian fashion and its sustainability performance to the fight against counterfeiting, to brand protection, the promotion of women’s talent, support for innovation and support in formulating changes in national and international regulations.
Here below are the main associations in which the Group participates:
• AIR (Associazione Italiana Investor Relations): a non-profit association that aims to promote the professional role of the Investor Relations Officer and the quality of financial communication between companies and the financial community.
• Anti-Counterfeiting Group (ACG): a non-profit association that aims to protect consumers from counterfeiting by facilitating training programmes and establishing a collaborative environment between companies and the main local authorities (about 3,400 euros).
• Assonime: an association of Italian joint-stock companies that works to improve industrial, commercial, administrative and tax legislation in Italy, with particular regard to company regulations, carries out studies and publications and represents the corporate point of view in dealings with Italian, European and international institutions.
• Camera Nazionale della Moda Italiana: an association that aims to promote and coordinate the Italian fashion sector and train young Italian fashion designers.
• Club 231: an initiative aimed at fostering the discussion on regulatory changes introduced under Legislative Decree 231/2001, favouring the exchange of knowledge and skills from a business, policy-making and academic perspective.
• Fondazione Altagamma: a foundation that brings together companies from Italy’s cultural and creative industries, recognised as true ambassadors of Italian style to the world. Its mission is to contribute to their growth and competitiveness.
• INDICAM: the Centromarca institute for the fight against counterfeiting, active on several fronts, including the spread of a culture of anti-counterfeiting among industry operators, public authorities and the general public; the improvement of anti-counterfeiting legislation; and collective investigations among its members in cooperation with Italian diplomatic authorities for the protection of brands abroad (5,800 euros).
• PREVILINE ASSISTANCE (Intercompany Welfare Fund for companies that are clients of the ASS. GENERALI S.p.A. Group): a national association which aims to provide member companies with welfare services, through the provision of benefits in both mutual assistance and insurance services form, by signing agreements with insurance companies.
• SNB-REACT (Coöperatieve Vereniging SNB-REACT): a non-profit association that promotes measures against counterfeiting.
• UNI – Ente Nazionale Italiano di Unificazione: a private, non-profit association that develops and publishes voluntary technical standards in all industrial, commercial and service sectors. UNI members include companies, professionals, associations, public bodies, research centres, educational and academic institutions, consumer associations, trade unions, third sector and non-governmental organisations, which together make up a unique multi-stakeholder platform for technical dialogue at national level. The association represents Italy in the European Committee for Standardization (CEN) and in the International Organization for Standardization (ISO), promoting harmonisation of standards and supporting and enhancing the Made in Italy peculiarities.
• Union des Fabricants (Unifab): a French association active in the protection of intellectual property rights. The association, which is also present in Tokyo and Beijing, supports its members in the fight against counterfeiting in Asia and in managing relations with local authorities.
• Unione degli industriali della provincia di Padova: a national association aimed at improving the competitiveness of the local manufacturing system through the construction of infrastructure, and by promoting knowledge transfer, a modern work culture, a strong spirit of individual and collective initiative, innovation and applied research.
• Valore D: an Italian association of large companies committed to supporting and promoting women’s leadership and talent as a valuable contribution to business growth (6,000 euros).
Due to its membership in these and other associations, the Group commits to provide its contribution in support of some particularly important topics for the business and the industry, such as industrial and production topics in the fashion industry (through various associations, the Group provides a contribution of approximately 80,000 euros) and ESG topics in the fashion industry (through various associations the Group provides a contribution of approximately 267,000 euros).
Furthermore, since 2019, Moncler has been a member of The Fashion Pact, a coalition of leading global companies in the fashion and textile industry that, together with suppliers and distributors, is committed to achieve shared goals focused on three main areas: fighting global warming, restoring biodiversity and protecting oceans. Within The Fashion Pact, Moncler is present both in the Steering Committee, a committee of various CEOs of member brands, aimed at maintaining an open dialogue between company executives and openly sharing ideas, guidelines and progress, and in the Operations Committee, the body that identifies the actions, working groups and awareness-raising activities to be implemented in order to achieve the priorities set by the Steering Committee.
Relations between the Moncler Group and political parties and their representatives are guided by the highest principles of transparency and ethics, as stated in the Codes of Ethics of both Brands.
In 2021 the Moncler Group did not make any contribution to political parties, lobbying activities or any other activities beyond those with associative purposes. The political commitments and contributions made by the Group’s employees are understood to be personal and entirely voluntary.
As a multinational Group that firmly believes in sustainability, the Moncler Group is committed to contributing to the achievement of the goals published in the 2030 Agenda for Sustainable Development signed by the 193 member states of the United Nations (UN).
The Sustainable Development Goals (SDGs) set out the priorities for contributing to global development, promoting human wellbeing, and protecting the environment. The SDGs call for joint global action between governments, businesses, and society, and aim at mobilising all efforts around a common set of goals to be achieved by 2030.
Of the 17 macro objectives described in the SDGs (such as ending poverty, fighting inequality and tackling climate change), the Group contributes to eleven of them directly or through organisations with which it collaborates. The targets related to the SDGs are clearly indicated in the Sustainability Plan.
Moncler considers collaboration and different experiences to be fundamental values to achieve common objectives, not only in the creative sphere, but also for responsible and sustainable development. Furthermore, since 2019, Moncler has been a member of The Fashion Pact,
a coalition of leading global companies in the fashion and textile industry that, together with suppliers and distributors, is committed to achieve shared goals focused on three main areas: fighting global warming, restoring biodiversity and protecting oceans. Within The Fashion Pact, Moncler is present both in the Steering Committee, a committee of various CEOs
of member brands, aimed at maintaining an open dialogue between company executives and openly sharing ideas, guidelines and progress, and in the Operations Committee, the body that identifies the actions, working groups and awareness-raising activities to be implemented in order to achieve the priorities set by the Steering Committee.