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Moncler believes in the importance of maintaining strong relationships with all of its stakeholders. Relationships that thrive on constant dialogue and active engagement reflect the Group’s sense of responsibility towards the social context with which it interacts.

Stakeholders have a wide range of differing interests, therefore establishing and maintaining stable and lasting relationships is crucial for creating shared, long-term value.

Understanding specific requirements and priorities enables Moncler to tackle issues before they become critical, and to fine-tune its actions in response to stakeholders’ interests. The first step toward building an effective engagement process involves the clear and timely identification of stakeholders, so as to establish the most effective communication channels, while

continually monitoring expectations, needs and opinions. The Group pursues a proactive approach to all stakeholders worldwide. It does so through dedicated functions that interact with them continually, promoting ongoing dialogue and remaining responsive to their needs. Indeed, Moncler believes that such interactions are opportunities for mutual growth and improvement.

Over the next few years it will be especially important for the Group to design new forms of dialogue, so it can take an increasingly digital native approach to interacting with the community. The following table, which maps stakeholders and their expectations, is periodically revised through internal surveys with the company units in charge of everyday relations with each category.

STAKEHOLDER

TOOLS AND CHANNELS OF INTERACTION

STAKEHOLDER EXPECTATIONS

BLOCK 1

STAKEHOLDER

Employees

TOOLS AND CHANNELS OF INTERACTION

People satisfaction survey, MONVoice

 

Continuous dialogue with the Human Resources Department
 
Annual meetings to discuss career plans, set individual targets, and review performance appraisals
 
Meetings with staff to share the Company’s results and goals for the future
 
Meetings to raise awareness and share information on health and wellbeing
 
Training sessions and MAKE digital courses
 
Corporate intranet, MONCamp
 
Corporate social media, #monclertogether
 
Induction programmes for new hires

STAKEHOLDER EXPECTATIONS

Information on Group strategies and results
 
Responsible business management
 
Clear objectives and rewards system
 
Training and career development
 
Stimulating and safe work environment
 
Equal opportunities; Diversity and inclusion
 
Involvement in Company life
 
Wellbeing and health and safety initiatives

BLOCK 2

STAKEHOLDER

Trade unions and workers’ representatives

TOOLS AND CHANNELS OF INTERACTION

Meetings with trade union representatives

STAKEHOLDER EXPECTATIONS

Responsible business management
 
Engagement and prompt information on issues
affecting the Company workforce
 
Updates on the progress of training programmes

BLOCK 3

STAKEHOLDER

End clients

TOOLS AND CHANNELS OF INTERACTION

Direct, ongoing relationships with sales personnel
 
Client service
 
Engagement via phone, mail, email and social media
 
Design and delivery of personalized initiatives and experiences
 
Market research and focus groups
 
Systematic collection of consumer feedback (VIBE)

STAKEHOLDER EXPECTATIONS

Product quality, safety and durability
 
Products manufactured respecting the environment, people and animals
 
Style, uniqueness, innovation and a complete product range
 
High level of service during and after the sale
 
Competent, professional and empathetic sales staff
 
Personalized shopping experience and engagement

BLOCK 4

STAKEHOLDER

Wholesale clients

TOOLS AND CHANNELS OF INTERACTION

Training sessions
 
Ongoing engagement via phone or email

STAKEHOLDER EXPECTATIONS

Product quality and innovation
 
Safety and transparency with regard to environmental, social, and animal welfare issues throughout the supply chain
 
Brand reputation

BLOCK 5

STAKEHOLDER

Suppliers, business partners

TOOLS AND CHANNELS OF INTERACTION

Daily interactions
 
Institutional meetings
 
Definition of shared standards
 
Seasonal and annual training
 
Dedicated portal

STAKEHOLDER EXPECTATIONS

Continuity of supply
 
Respect for contractual terms and conditions
 
Participation in the definition of supply standards, including social and environmental criteria and prompt notification of new requirements

 

Collaboration and support in managing production issues

BLOCK 6

STAKEHOLDER

Local communities

TOOLS AND CHANNELS OF INTERACTION

Meetings with representatives of local associations and organizations
 
Development of initiatives and projects managed directly or in partnership

STAKEHOLDER EXPECTATIONS

Support or funding of initiatives
 
Support for awareness-raising campaigns

BLOCK 7

STAKEHOLDER

Investors and analysts (traditional and sustainability)

TOOLS AND CHANNELS OF INTERACTION

Shareholders’ Meeting
 
Regular conference calls or meetings following key announcements
 
Price-sensitive announcements and information
Seminars, industry conferences, road shows and meetings
 
Daily engagement (meetings, phone calls, emails)
 
Corporate website
 
Dedicated investor app
 
Questionnaires on sustainability performance

STAKEHOLDER EXPECTATIONS

Useful, in-depth knowledge of the Group and its business model
 
Value creation (return on investment, business sustainability)
 
Transparent and responsible management
 
Timely and open dialogue
 
Adequate risk management, including social and environmental risks

BLOCK 8

STAKEHOLDER

Media

TOOLS AND CHANNELS OF INTERACTION

Press days
 
Interviews with senior management
 
Press conferences
 
Media plan
 
Continuous dialogue
 
Fashion shows/events
 
Ad hoc meetings and events
 
Corporate website

STAKEHOLDER EXPECTATIONS

Access to timely and accurate information

 

Information on upcoming season trends

BLOCK 9

STAKEHOLDER

Local bodies, public administrations, regulatory bodies, industry associations and non-governmental organizations

TOOLS AND CHANNELS OF INTERACTION

Ad hoc meetings
 
Participation in work groups
 
Definition and development of joint projects

STAKEHOLDER EXPECTATIONS

Participation in projects of public utility
 
Integration of environmental, social and animal welfare considerations in Company strategies and supply system
 
Disclosure of Company targets with regard to environmental, social and animal welfare issues
 
Active participation in roundtable discussions
Efficient use of raw materials
 
Implementation of sustainability requirements at new stores

RELATIONS WITH ORGANIZATIONS, INSTITUTIONS AND ASSOCIATIONS

Moncler firmly believes in dialogue and participation, and works with several organizations and roundtables at the national and international levels with a contribution of over 390 thousand euros. It is active in a number of areas, from the promotion of the Italian fashion industry and its sustainability performance to the fight against counterfeiting, trademark protection, the promotion of women’s leadership and talent, innovation, and the development of amendments to national and international standards.

The Group is a member of the following main associations and initiatives:

• AIR (Associazione Italiana Investor Relations): a non-profit association that aims to promote the role of the Investor Relations Officer as well as the quality of financial communications between companies and the financial community.

• Anti-Counterfeiting Group (ACG): a non-profit association that aims to protect consumers against counterfeiting by promoting training programmes and fostering a collaborative environment between companies and local authorities (€ 3,299).

• Assonime: an association of Italian joint-stock companies that works to improve industrial, commercial, administrative and tax legislation for the business community in Italy, carries out studies and publications, and represents the corporate perspective in dealings with Italian, European and international institutions.

• Brand Owners Protection Group (BPG): an association of brands and legal advisers, global leaders committed to guaranteeing intellectual property rights, copyright, patents, trademarks and licensing laws to protect the consumer from counterfeiting and other forms of illegal trade.

• Camera Nazionale della Moda Italiana: the Italian Chamber of Fashion, whose mission is to promote and coordinate the Italian fashion industry and provide training for young Italian fashion designers.

• Club 231: an initiative established to spark the debate on the statutory and regulatory changes introduced under Italian Legislative Decree 231/2001, encouraging the exchange of knowledge and expertise from a company, policy-making, and academic perspective.

• Altagamma Foundation: the foundation bringing together the top companies of the Italian cultural and creative industry that are recognized as authentic ambassadors of Italian style the world over. Its mission is to contribute to their growth and competitiveness.

• INDICAM: the institute for the fight against counterfeiting that works on several fronts, including campaigning to raise counterfeiting awareness among industry operators, public authorities and the general public; improving statutory provisions against counterfeiting; and leading collective investigation efforts involving its members, in cooperation with Italian diplomatic authorities, to protect trademarks outside of Italy (€ 2,800).

• PREVILINE ASSISTANCE (Intercompany Welfare Fund for client companies of the ASS. GENERALI S.p.A. Group): a national association whose exclusive purpose is to provide member companies with welfare services, in the form of assistance and insurance services, through master agreements made with insurance companies.

• Quality Brands Protection Committee (QBPC): an international association whose mission is to support China in improving its legal framework for intellectual property rights and promote an environment conducive to innovation.

• SNB-REACT (Coöperatieve Vereniging SNB-REACT): a non-profit association that promotes actions against counterfeiting.

• UNI – Italian Organization for Standardization: a private non-profit organization that develops and publishes voluntary technical standards for all sectors of industry, from manufacturing to sales and services. UNI members include companies, professionals, associations, public bodies, research centres, educational and academic institutes, consumer associations, trade unions, third sector organizations and non-governmental organizations, which together form a single multi-stakeholder forum for technical debate at the national level. The association represents Italy in the European Committee for Standardization (CEN) and in the International Organization for Standardization (ISO), supporting the harmonization of standards and promoting and enhancing the Made in Italy label.

• Union des Fabricants (Unifab): a French association involved in the protection of intellectual property rights. Present also in Tokyo and Beijing, the association assists its members in the fight against counterfeiting in Asia and in managing relationships with local authorities.

• Industrialists’ Union of the Province of Padua: a national association whose mission is to enhance the competitiveness of the local manufacturing industry, through the creation of infrastructure and by promoting knowledge transfer, a modern work culture, a strong spirit of individual and collective initiative, innovation and applied research.

•  Valore D: an Italian association that brings together major industry names, united in their commitment to supporting and promoting women’s leadership and talent as a valuable contribution to business growth (€ 6,000).

Thanks to its membership to these and to other associations, Moncler undertakes to provide its contribution in support of some particularly important topics for the Group and the industry, such as industrial and production topics in the fashion industry (through various associations, Moncler provides a contribution of approximately € 100,000) and ESG topics in the fashion industry (through various associations Moncler provides a contribution of approximately € 230,000).

In addition, since 2019 Moncler has been a member of The Fashion Pact, a coalition of leading global companies in the fashion and textile industry, which together with suppliers and distributors is committed to achieving shared goals in three main areas: fighting global warming, restoring biodiversity, and protecting our oceans.

In 2020 The Fashion Pact published its first Progress Report, describing how it has pursued the three objectives and what the industry needs to do to make a meaningful impact. The highest principles of transparency and ethics, as set out in the Group’s Code of Ethics, govern Moncler’s dealings with political parties and their representatives.

In 2020, Moncler did not make donations to any political parties. Any political activities or donations by Group employees are considered as personal and purely voluntary.

As a multinational company that firmly believes in sustainability, Moncler is committed to contributing to the achievement of the goals published in the 2030 Agenda for Sustainable Development signed by the 193 member states of the United Nations (UN). The Sustainable Development Goals (SDGs)

set out the priorities for contributing to global development, promoting human wellbeing, and protecting the environment. The SDGs call for joint global action between governments, businesses, and society, and aim at mobilising all efforts around a common set of goals to be achieved by 2030.

Of the 17 SDGs set by the UN (such as ending poverty, fighting inequality, and tackling climate change), the Group is contributing to 10 either directly or through organisations with which it collaborates. The targets related to the SDGs are clearly indicated in the Sustainability Plan.

Moncler considers collaboration and different experiences to be fundamental values to achieve common objectives, not only in the creative sphere, but also for responsible and sustainable development. Since 2019 Moncler has been a member of The Fashion Pact, a coalition of leading global companies in the fashion and textile industry, which together with suppliers and distributors is committed to achieving shared goals in three main areas: fighting global warming, restoring biodiversity, and protecting our oceans. Joining the Fashion Pact was another important step on the path the Company takes every day, reflecting on

the impact of corporate decisions and seeking yet undiscovered solutions and answers with determination. The Fashion Pact objectives are based on the Science-based target initiative, which focuses on three main areas for protection of the planet. In first place, combating global warming, creating and implementing an action plan to eliminate greenhouse gas emissions by 2050, to keep global warming below 1.5°C, between today and 2100. Secondly, restoring biodiversity, by reaching the targets of the parameters established by the Science-based target initiative, to restore natural ecosystems and protect

species. The third objective is protecting the oceans, reducing the negative impact of the fashion sector on the oceans themselves, through concrete initiatives, such as, for example, the gradual reduction of disposable plastic. In 2020 The Fashion Pact published its first Progress Report, describing how it has pursued the three objectives and what the industry needs to do to make a meaningful impact. Moncler, in full awareness that global challenges require cohesive and generous commitment, is proud to have become part of the Fashion Pact in the name of a common ideal far greater than any single interest.