Moncler’s success is based on a unique brand strategy that pursue the development of innovative products that are strongly “anchored” to the DNA of the Brand in which heritage, uniqueness, quality, creativity and innovation coexist.
The Moncler Man and Moncler Woman collections are at the core of the Brand, responding to the needs of different consumers and to multiple uses.
The “Archive” consists of products inspired by Brand’s first collections that follow two different developments: one inspired by the development of models that reflect the iconic styles , the other with a more creative approach that has the goal of acquiring a younger and more trend-driven clientele. The “Sport Chic/Edit” line is intended at a more sophisticated client, less concerned with trends. The “Matt Black” line is inspired by a cosmopolitan consumer looking for a more contemporary style.
There’s also the collections for boys and girls, “Moncler Enfant“, set for young consumers, from 0 to 14 years.
Moncler Genius collections take on a strategic relevance. They bring together different interpretations and visions of the Brand under the same “roof” that continue to generate new creative energy, while always remaining true to the Brand’s uniqueness.
The Moncler Man, Moncler Woman and Moncler Genius collections are completed by Moncler Grenoble, which has become a technology and style innovation lab for the sporty consumer with an interest in performance, design and innovation. The Moncler Grenoble collections are identified in products related mainly to winter sports with functions of use ranging from skiing and snowboarding to other sports such as trekking and hiking. In particular, the ski/snowboard collections are split into High Performance, products guaranteeing maximum performance, Performance & Style, for the sporty consumer who also cares about design and Après-Ski for a complementary moment of use compared to the first two collections.
The Moncler collections are rounded off with footwear and leather goods (bags, backpacks and accessories) lines, a sunglasses and eyeglasses line (Moncler Lunettes) and a fragrance that will be launched by 2021.
Moncler’s team of fashion designers works under the supervision of Remo Ruffini, who sets design guidelines. The Moncler Style Department is assisted by the Merchandising and Product Development teams, which help create the collections and “transform” the designers’ creative ideas into the final product.