History

The name Moncler traces back to its roots: it is an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble where the brand was founded by René Ramillon and André Vincent. In its early das, Moncler produced quilted sleeping bags, a lined hooded cape, and tents, designed to meet the needs of high-altitude mountain workers. 

A first generation of coats are designed to protect workers from the cold at high altitudes. 

French mountaineer Lionel Terray notes their strong technical performance, and the specialist line "Moncler pour Lionel Terray" is created. 

That same year, Moncler's coats are chosen to equip the Italian expedition to Karakoram by mountaineers Achille Compagnoni and Lino Lacedelli. 

For the Winter Olympics in Grenoble, Moncler becomes the official supplier of the French downhill ski team. The logo that depicted an outline of mount Aiguille, the mountain that stands behind Monestier–de–clermont, was permanently replaced by the famous cockerel. 

With its unmistakable stitching and array of dazzling colors, the Moncler puffer jacket becomes a city icon and is transformed into a cult item by the youth subculture known as the 'Paninari'. 

The Moncler Gamme Bleu men’s collection is launched, unifying the brand’s audacious spirit with American designer Thom Browne’s sartorial excellence. Combining Moncler’s technical wear DNA with Browne’s tailoring expertise, the line introduced a radically innovative approach to menswear season after season until 2017. 

Moncler launches Moncler Genius, an innovative creative and communication project that has redefined the brand’s impact and relevance in the digital era, through collaborations with external designers and constant dialogue and engagement with its community through monthly editorial projects and collection launches. 

Moncler celebrates its 70th anniversary with an extraordinary takeover of the iconic Piazza Duomo in Milan in front of a live audience of 18,000 people. 

During London Fashion Week, Moncler unveils the new vision of Genius with an extraordinary live event, The Art of Genius, joined by a community of more than 10,000 people. Moncler Genius evolves into a platform for co-creation, teaming up with partners from multiple industries spanning art, design, entertainment, music, sport and culture and bringing new energy to the brand and a new meaning to the world of luxury.