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The origins of the name lie in its very roots: Moncler is in fact the abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, René Ramillon and Andrè Vincent founded the Company in 1952, which would go on to produce the renowned down jacket, creating garments conceived to protect workers who wore them over their overalls and that offered high resistance and protection against the harshest climates and that were put to the test in a variety of expeditions.
French mountaineer Lionel Terray first noticed Moncler products and foresaw their potential. The result was the specialist range “Moncler pour Lionel Terray”. In 1954, Moncler’s down jackets were chosen to equip the Italian expedition to K2, which culminated in the conquest of the world’s second highest summit by Achille Compagnoni and Lino Lacedelli. In 1955, they equipped the expedition on the Makalù.
To mark the Grenoble Winter Olympic Games, Moncler became the official supplier to the French downhill ski team.
In the 80s, under the stylistic direction of Chantal Thomass, Moncler made its entrance into the city, becoming the iconic garment of a generation of youth.
The Brand was acquired by the Italian entrepreneur Remo Ruffini, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.
In 2006 with Moncler Gamme Rouge and in 2009 with Moncler Gamme Bleu, the Moncler universe was further enhanced with Haute Couture collection, ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collections made their debut in New York that, reinterpreting the styles of the past, create technical skiing garments and après-ski wear with a contemporary take.
On 16 of December 2013, Moncler was floated on Italian Stock Exchange of Milan. Shares were offered at EUR 10.2 and rose over 40% the first day, signaling Europe’s greatest success story in recent years.
In 2018, Moncler launches the new project Moncler Genius – One House, Different Voices, an hub of eight minds that, while retaining their individuality, they reinterpret the essence of the Moncler brand.
In December, Moncler announced that it had signed an agreement for the acquisition of Stone Island. This agreement was finalised on 31 March 2021, when Stone Island became part of the Moncler Group.
Moncler completed the internalisation project of the e-commerce (.com) and unveiled the Brand’s first-ever fragrances, Moncler Pour Femme and Moncler Pour Homme.
