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The origins of the name lie in its very roots: Moncler is in fact the abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, René Ramillon and Andrè Vincent founded in 1952 the Company which gave life to the renowned down jacket, creating garments conceived to protect workers who wore them over their overalls, that offered high resistance and protection against the harshest climates and that were tested in a variety of expeditions.
French mountaineer Lionel Terray first noticed Moncler products and foresaw their potential. The result was the specialist range “Moncler pour Lionel Terray”. In 1954, Moncler’s down jackets were chosen to equip the Italian expedition to K2, which culminated in the conquest of the world’s second highest summit by Achille Compagnoni and Lino Lacedelli. In 1955, they equipped the expedition on the Makalù.
To mark the Grenoble Winter Olympic Games, Moncler became the official supplier to the French downhill ski team.
In the 80s, Moncler made its entrance into the city, becoming the iconic garment of a generation of youth.
The brand was acquired by the Italian entrepreneur Remo Ruffini, current Chairman and CEO of the Moncler Group, who began a strategy of global expansion in the luxury goods segment.
In 2006 with Moncler Gamme Rouge and in 2009 with Moncler Gamme Bleu, the Moncler universe was further enhanced with its Haute Couture collection, ended in 2017 when Moncler launched a new project. In 2010, the Moncler Grenoble collections made their debut in New York. Reinterpreting the styles of the past, Grenoble started to create technical skiing garments and après-ski wear with a contemporary take.
On 16 December 2013, Moncler was listed on the Italian Stock Exchange of Milan. Shares were offered at EUR 10.2 and rose over 40% the first day, representing Europe’s greatest success story in recent years.
In 2018, Moncler launched the new project Moncler Genius – One House, Different Voices, a hub of eight minds that, while retaining their individuality, reinterpreted the essence of the Moncler brand.
In December, Moncler announced that it had signed an agreement for the acquisition of Stone Island. This agreement was finalised on 31 March 2021, when Stone Island became part of the Moncler Group.
Moncler launches a new chapter, evolving the brand into three dimensions – Collection, Genius and Grenoble – to reach broader audiences.
In the same year, Moncler celebrates the 70th anniversary with an extraordinary event in the most iconic place in Milan, Piazza Duomo, dedicated product launches and a 70-day programme of events and worldwide experiences with the aim of engaging and connecting its communities.
In 2023, Moncler Genius evolved into a platform for co-creation teaming up with partners from multiple industries spanning art, design, entertainment, music, sport and culture to bring new energy to the brand and a new meaning to the world of luxury.