Important challenges faced with the commitment of creatives who have expressed passion and enthusiasm for their work have managed to transfer their vision into the product, pushing the research on uncharted territories.

The value chain is as much in the selection of accessory and component materials as in manufacture and dyeing, carried out under strict supervision of technicians of the Company at established partners that are aligned with the Company’s ethical and regulatory codes.

Fabrics and yarns are supplied by the best Italian and foreign companies, with a particular focus on Japan and Korea.

Manufacturing is in Italy, in the Mediterranean basin and in the Far East, at established third-party companies trained in the know-how needed to satisfy the Brand’s standards of quality and reliability.

The Brand is currently present in the most important department stores in the world, also with dedicated spaces (shop-in-shops), in the best multi-brand boutiques and in the main e-tailers, besides having developed a network of 30 directly managed mono-brand stores and the online store.

In line with the Group’s strategy aimed at the integrated development of its distribution channels, Stone Island has begun a path that will lead the Brand to a greater control of distribution on international markets, through a progressive internalisation of the markets currently managed by the distributor – starting from Korea – and through the expansion of the DTC channel. On 30 December 2021, Stone Island set up a joint venture in Korea – Stone Island Korea – of which Stone Island holds 51%, with the aim of directly managing the Korean distribution network, which as of 31 December 2021, had 23 mono-brand stores.

At the same time, the Company is implementing a strong control and selection policy of the wholesale points of sale, a channel of strategic importance for Stone Island, with the aim of further elevating the positioning of the Brand itself.

In 2021, the wholesale channel accounted for 71% of revenues while the remaining 29% is generated by directly managed stores and the online channel. As of 31 December 2021, the Stone Island’s mono-brand distribution network consisted of 58 wholesale points of sale (shop-in-shops) and 30 retail directly operated stores (DOS). Five DOS were opened during the year, including the Paris Galeries LaFayette, New York Bloomingdale’s and Shanghai iAPM stores.

The product remains at the centre not only of marketing activities but also of installations, special projects in flagship stores and pop-ups with clients of international importance.

Both website and social media reflect the clean and industrial aesthetics of Stone Island.

The social media of reference is Instagram, flanked by the main platforms: Facebook, Twitter, Pinterest, YouTube and Vimeo, in addition to Chinese social media: WeChat, Weibo and Little Red Book.

Stone Island has a very active fan base that interacts intensely with the official account and that promotes the Brand through many spontaneous fan-based groups on social networks.

Over time Stone Island got closer to the music world, an important brand’s communication tool with STONE ISLAND PRESENTS, since 2015, a project for international music events featuring high profile talents from the electronic music scene and more and with STONE ISLAND SOUND, founded in 2020, a project that supports contemporary music productions. A harmonious set of playlists, record releases and soundtrack for stores with the aim of promoting local scenes and communities while building an ideal world sound map.