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The first collection of Stone Island was born from the creative mind of Massimo Osti inspired by the military uniforms and realised with Tela Stella – fabric that recalls the waxed jackets corroded by the sea and by the sun – resulted from the study of a rigid, full-bodied, two-sided and two-tone truck tarpaulin which underwent a heavy stone wash procedure. To this, a “Badge” – fabric label showing the Stone Island Wind Rose – has been applied.
In 1983, Carlo Rivetti acquires 50% of the brand through his family business, GFT, Gruppo Finanziario Tessile, marking the start of the brand’s development.
The 1980s are the years of the foundation and consolidation of the brand’s aesthetics. The collections express cutting-edge garments solidly based on real true functionality. The research on textile, treatment of the fabric, and garment dyeing techniques, are unique and unreachable. Stone Island embodies the “exhibitive” attitude of the ‘Paninari’, the first fully Italian fashion-conscious youth movement and inspired the interpreters of the British music scene, defined in the 90s as ‘Britpop’. Later on, it was exhibited and promoted by the public of the United Kingdom in the stadiums as a sign of distinction and belonging.
Carlo Rivetti, together with his sister Cristina, through Sportswear Company S.p.A., took full control of the Stone Island brand. In 1996 Paul Harvey took over as the Brand’s designer.
Stone Island Junior – a collection created for children and teenagers between 2 and 14 years old – was launched.
Carlo Rivetti took over the Creative Direction. The e-commerce platform stoneisland.com was launched, accessible from about 45 countries. The Stone Island Shadow Project was released – an exploration platform for a new generation of urban menswear that represents the continuous investigation of new aesthetic-functional codes.
The 30th anniversary of the Brand was celebrated with the “STONE ISLAND 30” exhibition in Florence aiming at telling the origin and evolution of its research and experience and with the launch of the book STONE ISLAND ARCHIVE “982 – ‘012”, an important collection of 307 iconic garments with the task of telling the story of Stone Island.
Temasek, investment company based in Singapore, acquired the 30% of Sportswear Company S.p.A., that owns the Stone Island brand.
In December, Stone Island announced its entry into the Moncler Group.
