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The first collection of Stone Island was born from the creative mind of Massimo Osti, inspired by the military uniforms and realised with Tela Stella – a fabric that recalls the waxed jackets corroded by the sea and by the sun – resulted from the study of a rigid, full-bodied, two-sided and two-tone truck tarpaulin which underwent a heavy stone wash procedure. To this, a “Badge” – a fabric label showing the Stone Island Compass Rose – was applied.
GFT, Gruppo Finanziario Tessile – an Italian company controlled by the Rivetti family – acquired 50% of the Stone Island brand. These are the years of the foundation and consolidation of the brand’s aesthetics characterised by the extreme research on textile, fabric treatment, and garment dyeing techniques.
Carlo Rivetti, together with his sister Cristina, took full control of the Stone Island brand, through Sportswear Company S.p.A. In 1996 Paul Harvey was appointed as the brand’s designer.
Stone Island Junior – a collection created for children and teenagers between 2 and 14 years old – was launched.
Carlo Rivetti took over the Creative Direction. The e-commerce platform stoneisland.com was launched, accessible from about 45 countries. The company also released the Stone Island Shadow Project – an exploration platform for a new generation of urban menswear that represents the continuous investigation of new aesthetic-functional codes.
Temasek, an investment company based in Singapore, acquired from the Rivetti family 30% of Sportswear Company S.p.A., the company owning the Stone Island brand.
In December, Stone Island announced its entry into the Moncler Group.
Stone Island celebrated its 40th anniversary with dedicated product launches and an iconic installation in Miami, followed by events that involved all the main communities of the brand.
Robert Triefus was appointed Chief Executive Officer of Stone Island. Under his leadership, the brand started a new chapter in its evolution to drive worldwide resonance and strengthen its unique positioning.
2024 marked the beginning of Stone Island’s next chapter of evolution, which was officially opened during the Milan Fashion Week in January with the launch of the new global advertising campaign and the unveiling of “The Compass Inside” brand manifesto. Furthermore, Stone Island completed the internalisation of its e-commerce (site), implementing a new front-end concept for the platform, designed to enhance brand storytelling and customer experience.