TRANSPARENT AND RESPONSIBLE COMMUNICATION

The strongest and most lasting relationships are built on trust and transparency, fundamental principles for the Moncler Group. For this reason, every communication and marketing initiative is carefully planned and executed with particular attention to how, what, and to whom to communicate.

To formalise this awareness and commitment, in 2022, the Group published the Ethical Marketing & Advertising Policy.

All the images and messages conveyed through the various online and offline communication channels are carefully defined so as to be in line with company values, to respect human dignity, to be non-discriminatory and to not evoke violent behaviour or dangerous conduct. Special attention is paid to the communication of the children’s collection, which aims to ensure absolute respect for the fundamental principles underlying the protection of minors.

Although the Group does not currently adhere to specific voluntary codes or standards relating to

advertising activity, it complies with all applicable regulations in force in each of the countries where it operates and constantly monitors the evolution of regulations, such as those concerning unfair commercial practices and greenwashing. As evidence of this ongoing commitment, marketing, advertising and promotional activities for the Group’s products have never resulted in cases of non-compliance with existing regulations.
As part of its commitment to responsible communication with clients, product labels also play a very important role in providing clear, transparent and accurate information. Moncler and Stone Island guarantee full compliance with applicable national and international regulations on product information. In line with this commitment, they actively collaborate with their suppliers to obtain information regarding materials, also performing tests according to the sampling procedure, and the processes used during the various production phases. All garments feature a global label with information on the composition of the various components, washing and care instructions and the country of manufacture.

Where required, all information is translated into at least ten languages. In addition, customised labels are applied to garments intended for specific markets. For garments containing specific categories of raw materials, additional information is included such as, in the case of down, the common name of the animal and percentage of down and feathers. At Moncler in particular, with regard to down, a “DIST-certified down” label has been inserted into all garments, guaranteeing that the down in the garment is certified according to principles set out in the DIST (Down Integrity System & Traceability) technical Protocol, which governs animal farming methods and respect for animal welfare, as well as the traceability and technical quality of down. Similarly, Stone Island features special tags specifying that the duck down used in its garments is certified according to the Responsible Down Standard (RDS) protocol. In addition, specific editorial tags on outerwear provide a description of the specific features of the innovative materials and treatments used.