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VALUES

Moncler has always stood for authenticity, excellence, and talent, for seeking challenges, and for pursuing shared and sustainable goals. These are the values at the heart of the Group.
In everything it does, Moncler is driven by the desire to innovate while remaining true to itself and its heritage,

to strive for continuous and uncompromising quality, and to grow through changes while pursuing new challenging standards.
The client is the cornerstone of Moncler’s business and the central focus of all decisions, while the talent of people is its most important asset.

Nurturing individual talent has always been a core value of the Group, which considers its people a strategic resource, the architects of the Brand’s past success, and the key to its future growth. For this reason, the Company is always mindful that, to create long-term value, it needs to act responsibly and inclusively.

PHILOSOPHY

Moncler’s philosophy is inherently rooted in the Group’s values and intrinsically tied to its unique history. Over the years, the Brand has been at the centre of remarkable climbing expeditions and pioneering initiatives. Long associated with sports, mountains, outdoor activities, and nature at its purest Moncler has consistently and faithfully based its philosophy on simple yet solid principles, summarised in the words of the Company’s Chairman and Chief Executive Officer, Remo Ruffini.

 

THERE IS NO PRESENTE OR FUTURE WITHOUT A PAST. MONCLER IS A UNIQUE BRAND, AND ITS PRODUCTS ARE SYNONYMOUS WITH CREATIVITY, QUALITY EXCELLENCE, AND CONSTANT EVOLUTION WITHOUT EVER LOSING SIGHT OF THE BRAND’S TRUE ESSENCE

Moncler has a unique heritage and positioning. With over 60 years of history, the Brand conveys its DNA through innovative, versatile and still timeless products, inspired by values stemming from the love for sports and nature, and deliver renowned elegance and quality excellence. Moncler adopts an integrated business model that focuses on quality control, and directly manages and coordinates the higher value-added activities within its value chain. Promoting responsibility across the supply chain is an integral part of this process.

 

CLIENTS ARE OUR MAIN STAKEHOLDERS

Clients have always been pivotal in every strategic decision made by Moncler, as further confirmed in 2016 with the launch of the Retail Excellence project. The uniqueness of the Brand is reflected in every Moncler store. Its presence in the most important multi-brand and luxury department stores, the selected location of its retail stores across the most prestigious shopping streets and holiday resorts, and a distinctive store concept always consistent with its DNA yet in constant evolution, are clear expressions of the Brand’s values and philosophy.

 

I ALWAYS WANT TO BE AMAZED BY THE TALENT OF OTHERS

Moncler has always considered its people as a strategic asset. Motivation, determination and innovation are qualities that the Company supports and nurtures constantly. Developing this asset, helping its people to grow, is a fundamental part of the Group’s philosophy. Moreover, it is a clear objective for senior management that, led by Remo Ruffini, has built a cohesive, motivated, highly experienced team with a proven track record of delivering significant results.

 

MONCLER IS A GLOBOPHONIC COMPANY: WHILE ITS VISION IS GLOBAL, ITS STRATEGY IS LOCAL

Moncler’s policy is to have a direct presence in the regions in which it operates, with local management and organisational structures acting in close coordination with the Parent Company. The Company operates through its headquarters and five regional organisations (Regions): EMEA, Asia Pacific, Japan, the Americas, and Korea. Moncler firmly believed in the importance of strengthening and consolidating its presence in each of these areas, and has always promoted the hiring of local employees and managers who understand and can better analyse trends in each market.

 

THERE IS NO GROWTH WITHOUT RESPONSIBILITY AND RESPECT

Moncler judges the value of its results also by how it achieved them, believing there can be no long-term growth without responsibility and respect. Which is why, a few years ago, the Company started to integrate sustainability issues into its business model and decisions.

 

A UNIQUE PRODUCT DESERVES A UNIQUE COMMUNICATION STRATEGY

Moncler’s communication strategy is both innovative and non-conventional. It always conveys the product’s uniqueness and the Brand’s values in a highly distinctive and unequivocal way, using all available channels.

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