Moncler is synonymous with authenticity, excellence, challenges, talent, and the search for shared, sustainable objectives. These are the fundamental values of the Group’s philosophy.

Innovation, the ongoing quest for qualitative excellence, and a specialised approach are the main points upon which the pursuit of unique style that remains faithful to the company’s beginnings and traditions is based.

The result is a distinctive product offering, backed by a high-quality production inspired by excellence and a sustainable approach.

The choice of increasingly challenging goals is present in all aspects of Moncler’s value chain, in which the consumer is fundamental and central to every decision. Cultivating each person’s talent has always been part of the Group’s philosophy; we consider employees to be strategic assets, the architects of past successes who hold the keys to future development.

Philosophy and Values

The philosophy of the Moncler brand is intrinsically tied to its unique history. Over the years the brand has been involved in ambitious climbing expeditions and pioneering initiatives. Long associated with the world of sport, the mountains, active life and nature in its truest forms, Moncler has constantly and faithfully founded its philosophy and values on simple, solid principles, summed up in the words of its Chairman and Chief Executive Officer, Remo Ruffini.

 

THERE IS NO PRESENT OR FUTURE WITHOUT A PAST. MONCLER PRODUCTS ARE SYNONYMOUS WITH EXCELLENCE IN QUALITY THAT DOES NOT CHANGE WITH FASHION

Moncler has a unique heritage and positioning. With over 60 years of history, the brand injects its DNA into innovative, versatile products that withstand the tides of fashion, making them “timeless”. Products that draw inspiration from values tied to the love of sport and nature, renowned for their elegance and excellent quality. Moncler has a business model integrated and focused on quality control. Its value chain man- ages and coordinates directly the phases with higher value added. Promoting responsibility in the supply chain is part of this process.

 

THE CLIENT IS OUR MAIN STAKEHOLDER

Moncler has always put the client at the heart of all strategic decisions – even more so since the launch of the “retail excellence” project in 2016. Moncler stores have always been the face of the brand, reflecting its uniqueness. Moncler brand values and philosophy are clearly expressed through its physical presence: the Brand is in leading multibrand shops and luxury department stores, retail stores are located in the most prestigious shopping streets and holiday resorts, and Moncler’s distinctive store concept embodies the Brand DNA yet never stands still.

 

MONCLER IS A GLOBOPHONIC COMPANY: IT HAS A GLOBAL VISION WITH A DOMESTIC STRATEGY

Moncler has a policy of directly overseeing operations in the regions where the brand is present, with local management and organizations that act in strict coordination with the Parent Company. Moncler operates through headquarters and five regional organizations (Regions): Europe, Asia Pacific, Ja- pan, Korea and the Americas. Moncler firmly believes in the importance of strengthening and consolidating its presence in each of these areas and has long promoted the hiring of local managers and people able to understand and analyse trends in each single market.

 

IN ORDER TO COMMUNICATE A UNIQUE PRODUCT, YOU MUST HAVE A UNIQUE COMMUNICATION STRATEGY

Moncler’s communication strategy is innovative and never banal. It always conveys the uniqueness of the product and the values of the brand in a distinctive and unequivocally identifying way.

 

THERE CAN BE NO GROWTH WITHOUT RESPONSIBILITY AND RESPECT

We judge the value of our results also by the way we achieve them. There can be no long-term growth without responsibility and respect. Some years ago Moncler has taken the decision to integrate sustainability issues into its business model and into its business decisions.

 

I WANT TO BE AMAZED BY THE TALENT OF OTHERS

For Moncler, people have always been a strategic asset. Motivation, determination and innovation are qualities that the Company supports and nurtures constantly. Helping people to grow and develop is a fundamental part of the Group’s philosophy. Moreover, it is a clear objective for senior management, led by Remo Ruffini, who has built a cohesive, highly experienced and motivated team with a proven track record of delivering significant results.