Moncler invests substantial energy and resources into ensuring the value and authenticity of its products and protecting its Intellectual Property rights. Through an internal department specialising in Intellectual Property and Brand Protection, Moncler formulates a global strategy for managing its portfolio of brands, designs and other items of industrial property. This is an essential prerequisite for all brand protection activities performed both online and in physical markets, in over 100 countries across the globe.
The fight against counterfeiting takes place through a complex system of activities performed at many levels: collaboration with the main international associations dedicated to combating counterfeit goods, investigations, direct collaboration with customs authorities, the police and the main public authorities in different countries who confiscated approximately 300,000 counterfeit goods from physical locations in 2015 alone, but also simultaneously through a programme of global monitoring and enforcement against online violations, which, in 2015, led to over 53,000 auctions being closed and around 1,200 websites selling counterfeit goods being blocked.
One of the company’s most notable successes is without doubt the judgment by which the Beijing Court’s Special Section for Intellectual Property ordered Beijing Nuoyakate Garment Co. Ltd to pay the Moncler group 3 million RMB (around 420,000 euros) in damages for trademark infringement. This was a landmark decision, the first since China passed its new law on trademark protection, which requires the sentenced party to pay maximum damages and applies the most severe penalties allowed under the law.
Since 2009, Moncler has also applied an anti-counterfeiting system to all its products and, in the context of constant improvement, starting with the Spring/Summer 2016 collection, a new, complex anti-counterfeiting system was implemented, which uses the most advanced technology available on the market.
Authenticity checks continue through the website code.moncler.com, which is directly operated by the company and allows the customer to register and personally check whether the item purchased is authentic. In addition, to serve its customers as best as possible, Moncler has created a Customer Assistance service dedicated exclusively to anti-counterfeiting matters.
In recognition of its outstanding achievements, last May in Orlando, Florida, Moncler’s Brand Protection team received the World Trademark Review Industry Award 2016 for the best Team of the year in the Fashion, Cosmetics and Luxury Goods sector. Moncler was chosen over other leading brands operating in the Luxury sector and was the only Italian brand to reach the final shortlist in all the categories and from among all the candidates.