Moncler Group | Annual Report 2024 Board of Directors’ Report 66 | ’
Moncler Group income statement results
In 2024, the consolidated gross prof it was equal to EUR 2,426.6
million, with an incidence on revenues of 78.1% compared
with 77.1% in 2023. The increase in margin is primarily driven
by the positive channel mix, with a higher incidence of
the
DTC channel at both Moncler and Stone Island.
In 2024, selling expenses were EUR 937.3 million,
compared
with EUR 868.1 million in 2023, with a 30.2% incidence
on revenues, higher than 2023 due to the progressive shift toward
a more DTC-led business model. General and administrative
expenses were EUR 351.7 million, with a 11.3% incidence
on
revenues, compared with EUR 331.2 million in 2023
(11.1% on
revenues), ref lecting continuous investments
in the organization.
Marketing expenses were EUR 221.2 million, representing 7.1%
of revenues, compared with 7.0% in 2023. The higher
marketing spending in the second half of 2024 compared
with
the same period of 2023 (and the related incidence on sales)
is mainly due to a dif ferent phasing of marketing activities in H1
vs H2 compared with the previous f iscal year.
Depreciation and amortisation, excluding those related
to the rights of use recorded in application of IFRS 16, were
EUR 120.7 million, compared with EUR 114.2 million in 2023.
Group EBIT was EUR 916.3 million with a margin of 29.5%,
compared with EUR 893.8 million in 2023 with a margin of 30.0%,
showing resilience despite a more challenging trading environment.
In 2024, net f inancial expenses were EUR 6.5 million,
compared with EUR 23.2 million in 2023, including EUR 31.4
million of interest on lease liabilities (vs EUR 29.0 million
in 2023). The decrease was driven by a higher level of interest
income due to higher interest rates and good cash
management. The tax rate in 2024 was equal to 29.7%, in line
with 2023.
The Group net result was equal to EUR 639.6 million,
compared with EUR 611.9 million registered in 2023,
representing an increase of 5% year on year, with a margin
of 20.6% vs 20.5% in 2023.
.
..
,.%
(.%),
.
/////
,,
,,
,,
--,,
,,
/(),,
,,,,
/()(,,)(,,)
,,
,,
’,,,,
,,,,
/////
(,)(,)
,,
,,
,,
%.%.%