Moncler Group | Annual Report 2024 Board of Directors’ Report 30 Moncler Group | Annual Report 2024 Board of Directors’ Report 31

Moncler Group

Born on 1 April 2021, Moncler Group, with its two brands

— Moncler and Stone Island —, represents the expression of a new

concept of luxury, which embraces the search for experientiality,

inclusivity, a sense of belonging to a community and the mixing

of diverse meanings and worlds including those of art, culture,

music and sport. United by the “beyond fashion, beyond luxury"

philosophy, these two Italian brands strengthen their ability

to interpret the evolving cultural codes of the new generations.

Alongside maintaining their brands’ identities highly

independent and based on authenticity, on the constant search

for uniqueness and on the extraordinary bond with the consumers’

communities, the Group intends to bring together its

entrepreneurial and managerial cultures as well as business

knowledge and technical know-how of its brands to strengthen

their competitiveness and enhance their important growth

potential, while sharing the culture of sustainability.

Moncler Brand

The Moncler brand was born in 1952 in Monestier-de-Clermont,

a small village in the mountains near Grenoble, with a focus

on sports clothing for the mountain.

In 2003, Remo Ruf f ini purchased Moncler and started

a process of repositioning through which the brand took on an

even more distinctive and exclusive style, evolving from a line

of products used purely for sport purposes to versatile lines that

clients of all gender, age, identity and culture can wear on any

occasion and where outerwear, while being the brand's identifying

category, is gradually and naturally integrated with complementary

products. Under his leadership, Moncler pursues a philosophy

aimed at creating products that are unique, of the highest quality,

versatile and constantly evolving while always remaining true

to the brand’s DNA guided by the motto “born in the mountains,

living in the city”.

Tradition, uniqueness, quality, consistency and energy have

always been the distinctive features of the Moncler brand that

over the years has been able to evolve while remaining consistent

with its DNA, heritage and identity, in a continuous search

for an open dialogue with its many consumers in the world.

Stone Island Brand

A culture of material research, innovation and functionality are

the values that have always def ined Stone Island, an apparel brand

founded in 1982 by Massimo Osti, with a center of excellence

in Ravarino — a small town in the region of Emilia Romagna —

and intended to become a symbol of extreme research on f ibres

and fabrics, applied to an innovative design.

It is truly through the study of form and the “handling"

of materials that Stone Island f inds its own language, which has

extreme research and maximum functionality as founding pillars.

Each Stone Island piece is born from a perfect synthesis between

experimentation and usability, between the study of fabrics

and rationality. The study of uniforms and work clothes becomes

the Stone Island observatory in def ining a concept in which

the

function of the garment goes beyond aesthetics

An ongoing and indepth investigation on the transformation

and ennobling of f ibres and fabrics and on the unique ability

to intervene on the f inished garment through continuous dyeing

experiments have led over the years to the discovery of materials

and production techniques never previously used and to

the development of more than 60000 dif ferent dye recipes