Moncler Group | Annual Report 2024 Board of Directors’ Report 38  | ’

Values

Moncler is by its nature an ever-evolving brand, pushing towards

reinvention and continuous development. Over time, its values

have been taking on new meanings while always remaining true

to the brand identity.

Moncler has a very strong corporate culture and uniqueness

characterised by its ability to unleash the extraordinary that

is hidden in each one of us.

It is a uniqueness based on the commitment to set

increasingly challenging goals, on the willingness to celebrate

everyone’s talent, on the awareness that every action has an

impact on our society and our environment, on the capacity

to create warmth in every relationship and on the strive

for timeless brand distinction.

Push for higher peaks

We constantly strive for better, as individuals and as a team.

Inspired by our continuous pursuit of excellence. We are always

learning and committed to set new standards. We are never

fully satisf ied.

We love to bring all voices in, letting everyone’s talent shine.

We celebrate all perspectives, leverage our multiplicity and speak

to every generation by letting all voices sing. We play

a beautiful harmony.

We strive for timeless brand distinction. We are unconventional

and unique. We foster our inner genius and our creative edge.

We bring bold dreams, crazy and apparently unreachable ideas

to life, always with great rigor. We feed our energy as we believe

that everything truly great was often born crazy.

We were born to keep people warm. We are an emotional brand.

We bring the warmth of human connections into everything

we do from the things we make to the relationships we build

We celebrate everyones achievements big and small with

empathy and trust

We believe in a positive brighter and better tomorrow

We are agents of real and meaningful change

We rise to and act on the social and environmental

challenges the world and its societies are facing

One house, all voices

Embrace crazy

Be warm

Create and protect tomorrow

Moncler Brand

The purpose of Moncler is to unleash the extraordinary in everybody

-

,

,

.

,,

.

,

,

.

-

,

,.

&

,

.