Moncler Group | Annual Report 2024 Board of Directors’ Report 32 Moncler Group | Annual Report 2024 Board of Directors’ Report 33

1952

1954

1980

1968

The origins

The origins of the name lie in its very roots: Moncler is in fact

the abbreviation of Monestier-de-Clermont, a mountain

village near Grenoble. Here, René Ramillon and Andrè Vincent

founded in 1952 the company which gave life to the renowned

down jacket, creating garments conceived to protect workers who

wore them over their overalls, that of fered high resistance

and protection against the harshest climates and that were tested

in a variety of expeditions.

The expeditions

French mountaineer Lionel Terray f irst noticed Moncler

products and foresaw their potential. The result was the specialist

range “Moncler pour Lionel Terray”. In 1954, Moncler’s down

jackets were chosen to equip the Italian expedition to K2,

which culminated in the conquest of the world’s second highest

summit by Achille Compagnoni and Lino Lacedelli. In 1955,

they equipped the expedition on the Makalù.

City icons

In the 80s Moncler made its entrance into the city

becoming the iconic garment of a generation of youth

The Olympics

To mark the Grenoble Winter Olympic Games, Moncler became

the of f icial supplier to the French alpine ski team.

History: Moncler Brand

2003

2006

2018

2013

Remo Ruff ini acquires Moncler

The brand was acquired by the Italian entrepreneur Remo Ruf f ini,

current Chairman and CEO of the Moncler Group, who began

a strategy of global expansion in the luxury goods segment.

Haute Couture

In 2006 with Moncler Gamme Rouge and in 2009 with

Moncler Gamme Bleu, the Moncler universe was further enhanced

with its Haute Couture collection, ended in 2017 when Moncler

launched a new project. In 2010, the Moncler Grenoble collections

made their debut in New York. Reinterpreting the styles of

the past, Grenoble started to create technical skiing garments

and après-ski wear with a contemporary take.

Moncler Genius

In 2018 Moncler launched the new project

Moncler Genius One House Dif ferent Voices a hub

of eight minds that while retaining their individuality

reinterpreted the essence of the Moncler brand

The listing

On 16 December 2013, Moncler was listed on the Italian

Stock Exchange of Milan. Shares were of fered at EUR 10.2

and rose over 40% the f irst day, representing Europe’s

greatest success story in recent years.