Moncler Group | Annual Report 2024 Board of Directors’ Report 286 Moncler Group | Annual Report 2024 Board of Directors’ Report 287
4
The f igure for people protected
from the cold is calculated considering
various factors for donations of items
one protected person is attributed
for each item donated for cash
donations the number of protected
people is def ined by the benef iciary
association in relation to the amount of
the annual donation
CONTRIBUTION BY GEOGRAPHICAL AREA
Support to the populations in emergency situations
Through Warmly Moncler projects, the Company works with
various associations to protect people most in need from the cold.
Over the years, Moncler has been protecting the most
vul
nerable families living in some of the world’s coldest areas,
where the already extreme living conditions intensify with
t
he arrival of winter, making survival a daily struggle. This has
been possible through Moncler support to UNICEF, the
United Nations Children’s Fund, which provides humanitarian
assistance
to children and their communities, and other
associations such as UNHCR, the UN Refugee Agency, which
protects the rights and well-being of refugees around the world,
and the Francesca
Rava NPH Foundation From 2017 to
2024 the Company protected over 1650004 approximately
135000 in the period
20202024 children and their families
from the cold distributing basic necessities newborn kits
blankets and clothes
Support to scientif ic research
Moncler has always believed in research and innovation as key
drivers for continuous development and improvement. This belief
even stretches beyond the Company boundaries. Moncler
is committed to ensure that research is constantly supported, also
in medical and scientif ic sectors and therefore, actively supports
researchers in their daily activities through grants and
scholarships. In 2024, more than 385,000 Euros were donated
for scholarships and grants to support researchers from
the Umberto Veronesi Foundation and for general donations
supporting patients, helping various associations and foundations,
including the Vidas Foundation, the European Institute
of Oncology and Anlaids ETS
Umberto Veronesi Foundation
The Umberto Veronesi Foundation was established in 2003
to promote excellence in scientif ic oncological research
and projects aimed at prevention health education and
scientif ic dissemination Its promoters include 11 Nobel Prize
winners who form the Foundations Honorary Committee
Scientif ic research is supported through research grants for
doctors and researchers in the most advanced f ields
of
oncology Since its establishment the Foundation has funded
more than 2200 doctors and scientists engaged in
cuttingedge scientif ic projects and over 140 research
projects Moreover the Foundation is active in the f ield
Rest of the World
Italy
55%45%
of scientif ic divulgation through conferences, projects with
schools, awareness-raising campaigns and publications.
In 2013, the Foundation launched the Pink is Good project
to of fer concrete support for research on breast cancer
and
to raise awareness on its prevention. Moncler has actively
supported the project since its inception.
Also in 2024,
Moncler supported a researcher from the Umberto Veronesi
Foundation, engaged in the study of breast
cancer.
Moncler
also continued to support the Foundation in its
commitment
to paediatric oncology, contributing to the
creation of PALM
(Paediatric Acute Leukemia of Myeloid origin), a national
network of institutes specialising
in oncohematology
coordinated by the Bambin Gesù Paediatric
Hospital, aimed
at the f irst clinical trial in Europe of the gene therapy using
CAR-NK cells and the development of new
diagnostic methods
for acute myeloid leukaemia, a highly aggressive blood cancer
that af fects around 70 children a year in Italy.
Lastly, to promote research into the ef fects of climate change
on the environment, since 2022 Moncler has been supporting
a research project by the Umberto Veronesi Foundation
on the adaptability of certain plant species to less favorable
climatic conditions. The study focuses in particular
on
identifying the mechanisms used by specif ic varieties of
cotton to survive or optimise growth in drought conditions.
The goal of the research is to understand how to improve
the resilience of selected species for agriculture in a less
favourable environmental scenario and with limited
water resources.
Initiatives for the social and economic development
of communities
Moncler is committed to contributing to the well-being of the
community where it operates, both by promoting independent
projects, and by supporting organisations working in the social
sphere on issues such as young people assistance, diversity
and inclusion, and the spread of a culture of respect
for the environment
Young people and their future have always been a key concern
for Moncler which for many years has been supporting
struggling young people to ensure them access to medical care
an adequate level of education and a clear growth path through
cooperation with associations and foundations such as Francesca
Rava NPH Dynamo Camp Comunità San Patrignano
I Bambini delle Fate Amici di Cometa Onlus and since 2024
the TOG Foundation Together to Go
Another issue that plays a particularly signif icant role for
the Moncler Group is diversity equity and inclusion The Group
is aware of how discrimination can represent a threat to the
community and at the same time how important it is to contribute
to creating a sense of acceptance and enhancement of diversity
Since 2020 Moncler has been implementing initiatives to promote
an increasingly inclusive culture. These include donations
to organisations engaged in diversity and equal opportunities
issues, such as the LeBron James Foundation and the Camera
Nazionale della Moda Italiana (CNMI) for the CNMI Fashion
T
rust initiative, which aims to support and promote emerging
talent in the fashion sector.
Moncler also supports activities and projects related to the
protection and conservation of the environment. In particular,
in recent years the Company has supported the Ev-K2-CNR
Association’s Keep Karakorum Clean and Keep K2 Clean initiatives
aimed at cleaning up the mountains and has developed a voluntary
project with Legambiente to reduce plastic use and promote
plastic recycling.
•TOG Foundation
The TOG Foundation was established with the aim of providing
specialised care to children with complex neurological
conditions. Over the years, it has become a centre of excellence
in the f ield of rehabilitation, education and school guidance
f
or children with these disabilities, also of fering support
to their families.
A pioneer in the use of innovative technologies to promote
the motor, cognitive and communicative development
of children, the TOG Foundation, with the support of Moncler,
has been able to further develop the study and application
of Eye-tracking. This technology enables communication for
children or young people with verbal dif f iculties or severe
neurological conditions, who would otherwise be unable
to express themselves, helping to improve their quality of life
and rehabilitation path. To date, 15 children use two
Eye-tracking devices at the TOG centre.
W
ith the aim of integrating this advanced technology into the
homes of families and thus into the daily lives of children,
fostering communication and cognitive development for
an increasing number of children, Moncler has been
supporting a twoyear project entitled Communicating
playing learning a new Eyetracking for children with
complex neurological diseases since September 2024
Thanks to this project four additional devices will be added
a
nd rotated among the children with the goal of promoting
their prescription and individual purchase through the National
Health Service
At the same time the TOG Foundation will conduct research
on the impact of this technology and starting in 2025
will of fer an evaluation service accessible also to children not
followed by the Foundation