Moncler Group | Annual Report 2024 Board of Directors’ Report 40 Moncler Group | Annual Report 2024 Board of Directors’ Report 41

The Moncler Group has, as main strategic objective,

the development of its brands in an authentic way while

enhancing their strong uniqueness, also through

a constant contamination of diverse entrepreneurial

and managerial cultures as well as business knowledge

and technical know-how.

The Moncler Group strategy is underpinned

by four pillars.

Group strategy

Being the expression

of a concept that goes

beyond luxury

The Moncler Group with its two brands — Moncler and

Stone Island — represents the expression of a concept that goes

beyond luxury, far from the traditional stereotypes, which

embraces the search for experientiality, inclusivity, sense of

belonging to a community and contamination of dif ferent

worlds including those of art, culture, music and sport.

United by “beyond fashion, beyond luxury" philosophy,

Moncler and Stone Island intend to strengthen their ability

to interpret the evolving cultural codes of the new generations.

Under the leadership of Remo Ruf f ini, Moncler has followed

a growth strategy inspired by two key principles: to become

a global brand and to be more direct to consumers.

The Moncler Group aims at sharing knowledge and experience

with both its brands to fully capture their growth potential

globally, maintaining their unique positioning while strengthening

their direct to consumers’ approach.

Engaging directly with clients through every channel and touch

point, involving them, understanding their expectations

— even when unspoken — and creating unique and distinctive

experiences in its stores, are the cornerstones of the relationship

that the Group strives to develop with its community to never

stop surprising it. The Group is pursuing a strategy of integrated

development of its distribution channels knowing that thinking,

def ining and implementing its strategy digitally is key to sustain

future growth.

Moncler has been progressively strengthening its commitment

to a long-term, sustainable and responsible growth, fully

integrated into the Group’s strategy and entirely embraced

by Stone Island as well. The Group's plan is based on f ive

strategic priorities: climate change and biodiversity, circular

economy and innovation responsible supply chain

enhancement of diversity and support for local communities

Build a global Group

able to fully enhance its brands’

potential at global level

Develop all distribution

channels with an omnichannel

approach, supported

by a strong digital culture

Follow a sustainable

growth path to create value

for all stakeholders