Moncler Group | Annual Report 2024 Board of Directors’ Report 38 Moncler Group | Annual Report 2024 Board of Directors’ Report 39

Values

Moncler is by its nature an ever-evolving brand, pushing towards

reinvention and continuous development. Over time, its values

have been taking on new meanings while always remaining true

to the brand identity.

Moncler has a very strong corporate culture and uniqueness

characterised by its ability to unleash the extraordinary that

is hidden in each one of us.

It is a uniqueness based on the commitment to set

increasingly challenging goals, on the willingness to celebrate

everyone’s talent, on the awareness that every action has an

impact on our society and our environment, on the capacity

to create warmth in every relationship and on the strive

for timeless brand distinction.

Push for higher peaks

We constantly strive for better, as individuals and as a team.

Inspired by our continuous pursuit of excellence. We are always

learning and committed to set new standards. We are never

fully satisf ied.

We love to bring all voices in, letting everyone’s talent shine.

We celebrate all perspectives, leverage our multiplicity and speak

to every generation by letting all voices sing. We play

a beautiful harmony.

We strive for timeless brand distinction. We are unconventional

and unique. We foster our inner genius and our creative edge.

We bring bold dreams, crazy and apparently unreachable ideas

to life, always with great rigor. We feed our energy as we believe

that everything truly great was often born crazy.

We were born to keep people warm. We are an emotional brand.

We bring the warmth of human connections into everything

we do from the things we make to the relationships we build

We celebrate everyones achievements big and small with

empathy and trust

We believe in a positive brighter and better tomorrow

We are agents of real and meaningful change

We rise to and act on the social and environmental

challenges the world and its societies are facing

One house, all voices

Embrace crazy

Be warm

Create and protect tomorrow

Moncler Brand

The purpose of Moncler is to unleash the extraordinary in everybody

LAB LIFE culture

Endless passion

for endless know-how

LAB is the constant, deep and relentless research into the

transformation and enhancement of f ibres and fabrics, which

leads to the discovery of new materials and production techniques

that have never been previously used in the clothing industry.

LIFE is the lived experience, the identity, the community

of those who are proud to wear Stone Island. It is the strong

and recognisable aesthetic that originates from the study

of uniforms and working clothes, recreated with new needs

in mind, to def ine a project where the function of the garment

is never just aesthetic.

The product-centred ethos spreads through both

the Stone Island collection and all those living the brand,

every day, inside and outside of the company.

Values

Stone Island has come to represent LAB & LIFE together through

its commitment to continuous research and innovation

combined with the community that has grown around the brand

through its unique universal intersection with generations,

geographies and culture.

Stone Island Brand