Moncler - Annual Report 2024

| ’Moncler Group | Annual Report 2024 Board of Directors’ Report 278

Transparent and responsible communication

The strongest and most lasting relationships are built on trust and

transparency, fundamental principles for the Moncler Group.

r this reason, every communication and marketing initiative

is carefully planned and executed with particular attention to how,

what, and to whom to communicate.

To formalise this awareness and commitment, in 2022,

the Group published the Ethical Marketing & Advertising Policy.

All the images and messages conveyed through the various

online and of f line communication channels are carefully def ined

so as to be in line with company values, to respect human dignity,

to be non-discriminatory and to not evoke violent behaviour or

dangerous conduct. Special attention is paid to the communication

of the children’s collection, which aims to ensure absolute respect

for the fundamental principles underlying the protection of minors.

Although the Group does not currently adhere to specif ic

voluntary codes or standards relating to advertising activity,

it complies with all applicable regulations in force in each of the

countries where it operates and constantly monitors the evolution

of regulations, such as those concerning unfair commercial practices

and greenwashing. As evidence of this ongoing

commitment,

marketing, advertising and promotional activities for the Group’s

products have never resulted in cases of non-compliance with

existing regulations.

As part of its commitment to responsible communication

with

clients, product labels also play a very important role in

providing clear, transparent and accurate information. Moncler and

Stone Island guarantee full compliance with applicable national

and

international regulations on product information. In line with this

commitment, they actively collaborate with their suppliers

to obtain

information regarding materials, also performing tests according

to the sampling procedure, and the processes used during the various

production phases. All garments feature a global label with

information on the composition of the various components,

washing and care instructions and the country of manufacture.

Where required, all information is translated into at least ten

languages. In addition, customised labels are applied to garments

intended for specif ic markets. For garments containing specif ic

categories of raw materials, additional information is included

such as, in the case of down, the common name of the animal

nd percentage of down and feathers. At Moncler in particular,

with regard to down, a “DIST-certif ied down” label has been

inserted into all garments, guaranteeing that the down in the

garment is certif ied according to principles set out in the DIST

(Down Integrity System & Traceability) technical Protocol,

which governs animal farming methods and respect for animal

welfare, as well as the traceability and technical quality of down.

Similarly, Stone Island features special tags specifying that the

duck down used in its garments is certif ied

according to the

Responsible Down Standard (RDS) protocol. In addition, specif ic

editorial tags on outerwear provide a description of the specif ic

features of the innovative materials

and treatments used.

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