Moncler Group | Annual Report 2024 Board of Directors’ Report 30  | ’

Moncler Group

Born on 1 April 2021, Moncler Group, with its two brands

— Moncler and Stone Island —, represents the expression of a new

concept of luxury, which embraces the search for experientiality,

inclusivity, a sense of belonging to a community and the mixing

of diverse meanings and worlds including those of art, culture,

music and sport. United by the “beyond fashion, beyond luxury"

philosophy, these two Italian brands strengthen their ability

to interpret the evolving cultural codes of the new generations.

Alongside maintaining their brands’ identities highly

independent and based on authenticity, on the constant search

for uniqueness and on the extraordinary bond with the consumers’

communities, the Group intends to bring together its

entrepreneurial and managerial cultures as well as business

knowledge and technical know-how of its brands to strengthen

their competitiveness and enhance their important growth

potential, while sharing the culture of sustainability.

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