Moncler Group | Annual Report 2024 Board of Directors’ Report 64 | ’
Analysis of Stone Island brand revenues
In 2024, Stone Island brand revenues reached EUR 401.6 million,
a decrease of 1% cFX compared with 2023.
In the fourth quarter, revenues for the brand amounted
to EUR 109.2 million, up 10% cFX YoY.
Stone Island brand: revenues by geography
Moncler brand: revenues by channel
In 2024, the DTC channel recorded revenues of EUR 2,331.9
million, up 11% cFX compared with 2023. In the fourth quarter
of 2024, revenues increased by 9% cFX YoY, driven by
sequential improvements across all regions, despite a progressively
tougher comparable base.
The physical channel continued to outperform the online
channel, whose performance remained weak in the fourth quarter,
albeit improving substantially compared with the previous quarter.
In 2024, revenues by stores open for at least 12 months
(Comparable Store Sales Growth7) grew by 3% compared
with 2023.
The wholesale channel recorded revenues of EUR 375.4
million, a decline of 7% cFX compared with 2023. In the fourth
quarter, revenues in this channel declined by 7% cFX YoY,
impacted by still challenging market trends and by ongoing
ef forts to upgrade the quality of the distribution network.
7
Comparable Store Sales Growth CSSG
considers revenues growth from DOS
excluding outlets open for at least 52
weeks and the online store stores that
have been expanded andor relocated
are not included
MONCLER FY 2024 FY 2023% vs 2023
EUR/000%EUR/000%rep FX cFX
DTC 2,331,896 86.1% 2,163,920 84.1% +8%+11%
Wholesale 375,420 13.9% 409,239 15.9% (8%)(7%)
REVENUES 2,707,315 100.0% 2,573,159 100.0% +5%+8%
STONE ISLAND FY 2024 FY 2023% vs 2023
EUR/000%EUR/000%rep FX cFX
Asia 105,201 26.2% 89,441 21.8% +18%+23%
EMEA 268910 670 287506 699 67
Americas 27498 68 34111 83 1918
REVENUES 401609 1000 411058 1000 21
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