Moncler Group | Annual Report 2024 Board of Directors’ Report 36 Moncler Group | Annual Report 2024 Board of Directors’ Report 37

2008

2017

2022

2020

The expansion

Carlo Rivetti took over the Creative Direction.

The e-commerce platform stoneisland.com was launched,

accessible from about 45 countries. The company also released

the Stone Island Shadow Project — an exploration platform

for a new generation of urban menswear that represents

the continuous investigation of new aesthetic-functional codes.

Temasek

Temasek, an investment company based in Singapore, acquired

from the Rivetti family 30% of Sportswear Company S.p.A.,

the company owning the Stone Island brand.

The 40

th

anniversary

Stone Island celebrated its 40

th

anniversary with dedicated

product launches and an iconic installation in Miami followed

by events that involved all the main communities of the brand

Stone Island joins the Moncler Group

In December, Stone Island announced its entry into

the Moncler Group.

2023

2024

Robert Triefus appointed CEO of Stone Island

Robert Triefus was appointed Chief Executive Of f icer

of Stone Island. Under his leadership, the brand started

a new chapter in its evolution to drive worldwide resonance

and strengthen its unique positioning.

The new global communication campaign

and e-commerce internalization

2024 marked the beginning of Stone Island’s next chapter

of evolution, which was of f icially opened during the Milan Fashion

Week in January with the launch of the new global advertising

campaign and the unveiling of “The Compass Inside” brand

manifesto. Furthermore, Stone Island completed the

internalisation of its e-commerce (.com site), implementing

a new front-end concept for the platform, designed

to enhance brand storytelling and customer experience.