Moncler Group | Annual Report 2024 Board of Directors’ Report 34 Moncler Group | Annual Report 2024 Board of Directors’ Report 35

2020

2021

2023

2022

Stone Island joins the Moncler Group

In December, Moncler announced that it had signed

an agreement for the acquisition of Stone Island.

This agreement was f inalised on 31 March 2021, when

Stone Island became part of the Moncler Group.

The e-commerce internalisation

Moncler completed the internalisation of its e-commerce (.com)

and unveiled the brand’s f irst-ever fragrances, Moncler Pour

Femme and Moncler Pour Homme.

Moncler Genius evolves into a platform for co-creation

In 2023 Moncler Genius evolved into a platform for cocreation

teaming up with partners from multiple industries spanning art

design entertainment music sport and culture to bring new

energy to the brand and a new meaning to the world of luxury

Evolution of the brand into three dimensions

and the 70th anniversary

Moncler launches a new chapter, evolving the brand into three

dimensions — Collection, Genius and Grenoble — to reach

broader audiences. In the same year, Moncler celebrates the

70

th

anniversary with an extraordinary event in the most iconic

place in Milan, Piazza Duomo, dedicated product launches

and a 70-day programme of events and worldwide experiences

with the aim of engaging and connecting its communities.

1982

1983

2005

1993

The origins

The f irst collection of Stone Island was born from the creative

mind of Massimo Osti, inspired by the military uniforms

and realised with Tela Stella — a fabric that recalls the waxed

jackets corroded by the sea and by the sun — resulted from

the study of a rigid, full-bodied, two-sided and two-tone truck

tarpaulin which underwent a heavy stone wash procedure.

To this, a “Badge” — a fabric label showing the Stone Island

Compass Rose — was applied.

GFT acquires 50% of Stone Island

GFT, Gruppo Finanziario Tessile — an Italian company controlled

by the Rivetti family — acquired 50% of the Stone Island

brand. These are the years of the foundation and consolidation

of the brand’s aesthetics characterised by the extreme research

on textile, fabric treatment, and garment dyeing techniques.

The Junior collection

Stone Island Junior a collection created for children and

teenagers between 2 and 14 years old was launched

The Rivetti family took full control

Carlo Rivetti, together with his sister Cristina, took full control

of the Stone Island brand, through Sportswear Company S.p.A.

In 1996 Paul Harvey was appointed as the brand’s designer.

History: Stone Island Brand