Moncler Group | Annual Report 2024 Board of Directors’ Report 34 | ’
2020
2021
2023
2022
Stone Island joins the Moncler Group
In December, Moncler announced that it had signed
an agreement for the acquisition of Stone Island.
This agreement was f inalised on 31 March 2021, when
Stone Island became part of the Moncler Group.
The e-commerce internalisation
Moncler completed the internalisation of its e-commerce (.com)
and unveiled the brand’s f irst-ever fragrances, Moncler Pour
Femme and Moncler Pour Homme.
Moncler Genius evolves into a platform for co-creation
In 2023 Moncler Genius evolved into a platform for cocreation
teaming up with partners from multiple industries spanning art
design entertainment music sport and culture to bring new
energy to the brand and a new meaning to the world of luxury
Evolution of the brand into three dimensions
and the 70th anniversary
Moncler launches a new chapter, evolving the brand into three
dimensions — Collection, Genius and Grenoble — to reach
broader audiences. In the same year, Moncler celebrates the
70
th
anniversary with an extraordinary event in the most iconic
place in Milan, Piazza Duomo, dedicated product launches
and a 70-day programme of events and worldwide experiences
with the aim of engaging and connecting its communities.
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