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STRATEGY

The five pillars of the Group’s strategy.

 

NEW VISION OF LUXURY
United by the vision “beyond fashion, beyond luxury,“ Moncler and Stone Island strive to interpret the constantly evolving cultural landscape by offering a new concept of luxury for the younger generations, built on experience, interaction, community, and the cross-pollination of different cultural codes.

GLOBAL DIMENSION AND UNIQUE POSITIONING.

Over the years, Moncler has followed a growth strategy based on two key objectives: to become a global brand with a direct relationship with the consumer, and to strive for constant growth while maintaining a unique positioning that stays true to its DNA. This approach continues to inspire the Group, whose experience should help Stone Island in seeking its growth opportunities in the American and Asian markets and in the direct-to-consumer channel, while reinforcing the Brand unique positioning based on its defining philosophy of research and experimentation.

SUSTAINABLE GROWTH AND SHARED VALUE

The Moncler Group believes in sustainable, responsible, long-term development, in pursuit of shared value that meets the expectations of its stakeholders. Its Sustainability Plan is built on five strategic priorities: climate change, circular economy, responsible sourcing, valuing diversity, and support for local communities.

MULTICHANNEL DISTRIBUTION AND COMMUNICATION.

The Moncler Group’s multi-channel approach seeks a direct, interactive, and genuine relationship with its clients in every moment and place of contact, and pursuing such an objective requires the support of a consistent and integrated multichannel communication strategy. At the core of the Group’s distribution strategy is a vision of integrated growth through all platforms, online and offline, creating a fluid, open dimension where new ways of interacting with the consumer can be constantly explored. In this respect, Stone Island is embarking on a path that will give it greater control of its international markets, including and especially through the expansion of direct-to-consumer channels.

PERVASIVE DIGITAL CULTURE.

Developing and implementing its strategy digitally is an increasingly important goal for a Group that believes in a “Digital First” approach. Everything from the conceptualization of collections to product development and event planning must be shaped and defined thinking of digital platforms as the first point of contact, before extending to other channels.