Moncler Group adopts an organizational and corporate structure that safeguards the identity and autonomy of its brands while fostering synergies and economies of scale to support and enhance the growth potential of each entity.
Business approach
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Controlling the Value of Excellence
Moncler Group protects and leverages the most strategic stages where creativity, quality, and brand equity are built. From design and R&D to prototyping, production both in-house and through selected partners, distribution, and client experience, the Group retains control, ensuring that every stage embodies its highest standards. Over the years, it has developed strong internal know-how, embracing the value of technical and industrial craftsmanship.
Nurturing Communities and Cultural Relevance
Moncler Group nurtures a cultural ecosystem that fosters belonging and amplifies global resonance. Both Moncler and Stone Island are committed to creating meaningful brand experiences and moments to foster authentic engagement. By transforming audiences into communities, the brands nurture deeper connections that extend well beyond traditional customer relationships.
Fostering Innovation to Shape our Future
Innovation at Moncler Group is a mindset that embraces all business areas: from creativity and industrial craftsmanship to the digital ecosystem and beyond. By combining rigorous research and technical expertise, heritage with vision, Moncler and Stone Island stand at the forefront of cultural and creative innovation, turning experimentation into a disciplined driver of value creation.
Ensuring an elevated and consistent multichannel experience
Moncler Group adopts an integrated multichannel distribution model that turns every point of contact into a true brand destination, where the universe of each brand can be experienced beyond just retail. The approach combines a global network of distinctive mono-brand stores in iconic luxury and cultural locations, a curated selection of third-party partners, and a fully integrated digital platform that brings each brand’s identity to life worldwide. Online and offline channels operate within a unified omnichannel strategy, ensuring personalized and coherent interactions that reflect Moncler’s and Stone Island’s values while supporting ongoing experimentation with the most advanced technological innovations.
Growing responsibly
At Moncler Group, the value of results is measured not only by what is achieved but by how it is achieved, grounded in the belief that long-term success is built through creating shared value. Environmental and social considerations are more and more integrated in the way the Group operates, shaping decisions, processes, and relationships across the organization.
