
Our Purpose
Equipping the Real World
We innovate but are rooted in the modern reality, with its complications, its rhythms, its wants and needs and its boundless possibilities. We make equipment for real people living in the real world.


Brand history
Our Values
- 01
Self-Reliance
We work to our own code. We are the measure of our own success. We set our own course. We are not here to please anyone but those who share our values. We are responsible for ourselves and others. We are capable. We rise to a challenge only we can set ourselves.
- 02
Solidarity
We know that to be independent does not mean to be friendless. We believe in community. We recognise kindred spirits. We support others. Accept others. See the best in others. Inspire others to chart their own course and succeed.
- 03
Material Obsession
We are obsessed with substance. Weight. Gravity. Grain. Texture. The material. The tactile. And the process that shape it and unlock its potential.
- 04
Engineering
We are unashamedly industrial in the world of fashion. Relentlessly innovative. Deeply authoritative. Focused on producing objects that provide real utility to real people in the real world.



