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The Moncler brand was created in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, with a focus on sports clothing for the mountain. Moncler collections combine extreme needs with day-to-day city life. Beginning in 2003, when Remo Ruffini invested in the Group, a process of repositioning of the Brand was initiated through which Moncler products take on an ever more distinctive and exclusive style.

 

Moncler’s integrated and flexible business model is geared towards having direct control of the phases of production that add the greatest value, putting the pursuit of ever increasing quality at the heart of all its work and satisfying customer expectations. Moncler believes that a quality product is one that is made responsibly. The promotion of a responsible supply chain is a fundamental part of this process; there cannot be long-term growth without responsibility and respect. Which is why, the Company integrated sustainability issues into its business model and decisions.

DISTRIBUTION

Moncler is present in all major markets both through the retail channel, consisting of directly operated stores (DOS*) and the online store, and through the wholesale channel, represented by multi-brand doors, shop-in-shops in department stores and luxury online multi-brand retailers (e-tailers).

 

(*) Including free standing stores, concessions, travel retail stores and factory outlets.

Americas 30
Italy 19
EMEA 56
Asia 104
209

Moncler's store locator offers a detailed overview of all stores worldwide

  31/12/2019 31/12/2018 Net Openings
Retail mono-brand 209 193 16
Italy 19 20 (1)
EMEA (excl. Italy) 56 55 1
Asia 104 91 13
Americas 30 27 3
       
Wholesale mono-brand 64 55 9
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