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Guido Pianaroli was awarded a degree in 1979 in Economics and Business from Bocconi University of Milan, later specialising in Marketing Management in 1982 at the SDA Bocconi. He began his professional career in 1980 with Unilever as an Assistant Product Manager, moving in 1982 to Bayer S.p.A. with the position of Project Leader. From 1985 to 1990 he was Marketing Manager, Director of Marketing and then Business Unit Manager with Seagram Italy. In 1990 he transferred to Estée Lauder where he was General Manager; in 1997 Mr Pianaroli was selected as CEO of Guerlain S.p.A., a position he held until 2002. Later, from 2002 to 2015, he filled the role of CEO and General Manager for Gruppo Ferrari – F.lli Lunelli.