Milan Showroom

The company showroom in Via Tortona, the centre of Milan’s fashion industry, was inaugurated in 2025, with the design by the Benedetto Camerana Studio. The clean, airy, 400m² space with a grayscale colour scheme and steel fixtures is imbued with the same industrial aesthetic that underscores Stone Island’s “Research. Form. Function.” design ethos. In addition to the ample main-line display, the showroom also offers the flexibility for dedicated modular spaces for each of the brand's sub-collections, Stone Island Ghost, Marina, and Stellina, and can serve as a dramatic backdrop for presentations and events.