Moreover, during the year, some of the existing retail stores were relocated in new spaces with a larger surface, in- cluding the enlargement of the flagship store in London (Unit- ed Kingdom).
During the course of 2020, Moncler accelerated on digi- tal transformation and, in line with an increasingly integrat- ed digital vision, internalized the online site (.com) in North America, the second e-commerce site directly managed by Moncler after the Korean one. See also pages 140-141.
Moncler s ability to distribute its products to such a large number of destinations is based on the careful attention it pays to the way in which logistics activities are managed. In this sphere too Moncler is attentive to optimising processes and containing both environmental effects and costs. Since years, Moncler has adjusted the packaging it uses for shipping finished goods, thereby reducing the total volume consumed and optimising the space taken up on the means of transport employed. The Group is introducing a policy to incentivise shipping by sea, which offers a further way to reduce its envi- ronmental footprint.
3332 CONSOLIDATED NON FINANCIAL STATEMENT 2020MONCLER