CONSOLIDATED NON FINANCIAL STATEMENT 2020BE FAIR
It is very important for Moncler s communication to be con- sistent, responsible and transparent. All images and messages delivered through any communication channel, whether online or offline, are carefully vetted to ensure they accurately convey Company values, respect human dignity, are non-discriminato- ry, and do not depict violent behaviour or dangerous conduct. Even greater attention is given to marketing communications related to children s collections, which must guarantee abso- lute and constant respect for the fundamental principles under- lying the protection of minors. Although the Group does not currently adhere to any specific codes or voluntary standards in advertising, Moncler fully complies with all applicable regula- tions in force in each country in which it operates. As evidence of this unrelenting commitment, Moncler s product marketing communications, advertising and sponsorships have never once breached any regulations in force.
As part of the Group s commitment to enforce respon- sible communication with clients, great importance is also placed on product labelling, which must deliver clear, transparent and accurate information. Moncler guarantees full compliance with existing national and international labelling regulations. Accordingly, the Group works close- ly with its suppliers to obtain reliable information on the materials and processes involved in the various stages of production and carries out all the tests needed to ensure the accuracy of the contents. All Moncler products feature a global label providing accurate information on the com- position of all materials and components, washing and care instructions, and country of manufacture.
All information is translated into ten languages. In ad- dition, custom labels are applied to products to be distrib-
TRANSPARENT AND RESPONSIBLE COMMUNICATIONS
Trust and transparency are the cornerstones of the most stable and lasting relationships. For this reason, Moncler has always conducted every marketing and communication initiative responsibly on all channels, paying close attention to how, what and to whom it communicates.
uted to specific markets, such as China and Korea. Products made with specific types of materials carry additional infor- mation, such as the common name of the animal, in the case of leather; the common and scientific name of the animal, origin and dyeing treatment (if any), in the case of furs; and the common name of the animal and percentages of down and feathers, in the case of down. As regards down, a label with the indication DIST-certified down has been inserted inside all outerwear, guaranteeing that the down contained in the garment is certified according to the principles set out in the Moncler Technical Protocol called DIST (Down Integrity System & Traceability), which regulates farming methods and respect for animal welfare, traceability and the technical qual- ity of the down. See also pages 121-122.
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