'801968 20072003

Moncler becomes the official supplier of the French Alpine ski team at the Winter Olympics in Grenoble

Moncler products become popular in day-to-day urban contexts, sparking a true fashion phenomenon among younger consumers, especially in Italy, France, and Japan

Moncler opens its very first urban store, on the central Rue du Faubourg Saint- Honoré in Paris

In the following years, other Moncler stores open on luxury shopping and high fashion streets around the world, starting in Milan (2008), New York (2010), and Hong Kong (2012)

Remo Ruffini acquires Group shares, marking the beginning of a brand repositioning process focusing on the creation of unique, premium- quality, timeless products that are versatile, innovative, and designed to be worn on any occasion

1952 1954

On the mountains near Grenoble, in Monestier-de- Clermont, René Ramillon and André Vincent establish the Moncler brand, dedicated to mountain sports clothing

Moncler manufactures its first nylon down jacket

Moncler products are chosen by the Italian expedition to K2 and, in 1955, by the French expedition to Makalu

2013 2014

In December 2013, Moncler is listed on the Italian Stock Exchange operated by Borsa Italiana S.p.A., with a listing price of 10.20 euros per share

Moncler supplies the technical gear for the K2 60 Years Later expedition, celebrating the 60th anniversary of the Italian conquest of K2

2726 CONSOLIDATED NON FINANCIAL STATEMENT 2020MONCLER