Revenues 2 % Change vs. 2019
(at current exchange rates)
Change vs. 2019 (at constant
exchange rates)
Asia 717.9 49.8 0% +2%
EMEA (excl. Italy) 379.5 26.3 -18% -18%
Italy 122.3 8.6 -34% -34%
Americas 220.7 15.3 -16% -15%
Total 1,440.4 100.0 -12% -11%
31/12/2020 31/12/2019 Net Openings2020
Asia 104 104 -
EMEA (excl. Italy) 61 56 5
Italy 19 19 -
Americas 35 30 5
Retail mono-brand stores 219 209 10
Wholesale mono-brand stores 63 64 -1
Moncler is present in all major markets both through the retail channel, consisting of directly operated stores (DOSs)1 and the online store, and through the wholesale channel, represented by multi-brand stores, shop-in-shops in luxury department stores, airport locations and online luxury multi-brand retail- ers (e-tailers).
Moncler s strategy is aimed at the control of the distri- bution channel, not only retail but also wholesale and digital, where it operates through a direct organisation.
As of 31 December 2020, Moncler s mono-brand distribu- tion network consisted of 219 retail directly operated stores (DOSs), an increase of ten units compared to 31 December 2019 of which two opened in Q4; and of 63 wholesale stores (shop-in-shops, SiS), a decrease of one unit compared to 31 December 2019, considering five conversions from wholesale to retail.
MARKET PRESENCE
MONO-BRAND RETAIL NETWORK (No.)
CONSOLIDATED REVENUES BY GEOGRAPHIC AREA (Million euros)
1. Including free standing stores, concessions, travel retail stores and factory outlets. 2. Data rounded to the last digit shown.
During 2020 the Company opened 10 directly operated stores (DOS), in the most renowned luxury streets and malls, including: the biggest flagship of the Group in Paris (France) on
the Champs-Elysées, famous luxury street in the heart of the city;
the first directly operated store (DOS) in Spain (Barcelo- na) and Ukraine (Kiev);
some selected openings in the Unites States and in Eu- rope, including the Canadian and German conversions from wholesale to retail in the stores in Holt Renfrew Cal- gary, Vancouver and Kadewe Berlin and a new resort in Capri island (Italy).
3130 CONSOLIDATED NON FINANCIAL STATEMENT 2020MONCLER