CONSOLIDATED NON FINANCIAL STATEMENT 2020BE FAIR
Moncler s approach to the fight against counterfeiting is built on a track record of many years of dedicated and dai- ly commitment to guaranteeing the protection of its clients. This is the guiding principle of the global strategy pursued by the Brand Protection and Intellectual Property Department.
The Company s strong portfolio of trademarks, pat- ents and domain names provides a sound base to coun- teract the production, distribution and sale of counterfeit merchandise. And by diligently executing, maintaining, and safeguarding its portfolio, Moncler is able to enforce its in- tellectual property rights in geographic areas of actual and potential commercial interest.
In 2020 Moncler signed an exclusive and worldwide li- censing agreement, which will last until 31 December 2026, with Interparfums, the creator of prestige perfumes and cosmetics. Under such agreement, Interparfums will create and produce perfumes and fragrances- related products and will distribute them at Moncler mono-brand stores as well as selected department stores, speciality stores and duty-free shops. The launch of the first line of fragrances is expected within the first quarter of 2022. For this reason, in 2020 the Group carried out an activity on the models portfolio and registered the design of the fragrance bottles in more than 40 countries.
Moncler combats counterfeiting by acting on different levels and channels, both offline and online, and by provid- ing clients with tools to check the items purchased. Over the years, the Group has invested a great deal of resources and energy in developing and improving anti-counterfeiting sys- tems, in collaborations, as well as in training, raising aware- ness, and carrying out inspections activities.
FIGHT AGAINST COUNTERFEITING
Moncler is constantly engaged in the fight against counterfeiting to guarantee intellectual property rights and the authenticity of its products and to protect consumers and its intangible assets.
To date, all Moncler products feature a complex anti-coun- terfeiting system featuring sophisticated Radio Frequency Identification (RFID) technologies available on the market. This authentication-tracking system, adopted since the 2016 Spring/ Summer collection, provides a unique alphanumeric code, a QR code, and a Near Field Communication (NFC) tag, which can be verified at code.moncler.com, which is directly managed by Moncler. Moncler has also created a special service dedicated exclusively to counterfeiting issues to further assist its clients by drawing up, where necessary, expert reports for those cli- ents who are victims of counterfeiting and who wish to recover the sums paid for the ill-advised purchase of a counterfeit gar- ment from electronic payment service companies.
Digital channels are another crucial front. Monitoring and enforcement activities were extended in 2020 to additional selling platforms, for a total of 116, to search engines and to active websites. During the year, a great effort was also made to fight the publication of sponsored ads and the accounts promoting the sale of counterfeit Moncler merchandise on the main social networks.
Constant online monitoring and upgrades of the an- ti-counterfeiting system allowed the Company to intercept more than 82,600 online auctions, shut down about 425 websites, delist around 17,000 pages from search engines, all selling counterfeit merchandise and delete some 45,000 posts, accounts, and sponsored ads on social networks.
In another effort to fight against online counterfeiting, Moncler has drawn up a plan against vendors in the United States involved in the international sale of counterfeit prod- ucts through digital platforms, serving as a strong deterrent to counterfeiters.
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