CONSOLIDATED NON FINANCIAL STATEMENT 2020BE FAIR
Furthermore, in 2020, the Company continued to enforce the Memorandum of Understanding promoted by the Europe- an Commission and signed in 2016 by several brands and the main European e-commerce platforms, aimed at establishing a solid collaboration to counteract the presence of counterfeit products online. Within this project, a lobbying activity aimed at promoting best practices and guidelines in relation to the regulatory package for updating European e-commerce laws (Digital Service Act - DSA) has been carried out.
Moncler also ensures the thorough and constant moni- toring of its suppliers of finished products, through regular checks at the workshops that receive, handle, and apply the logoed material and anti-counterfeiting tags supplied by the Group. In 2020, despite the difficulties posed by the pandem- ic, seven brand protection audits were carried out. The return of feedback on audit results allows a constant and progressive improvement in the production process.
The Group collaborates locally with the main customs and law enforcement agencies worldwide to identify counterfeit Moncler products, issuing, where necessary, expert reports attesting to their illegal nature.
The coronavirus pandemic also impacted the training ses- sions held for the enforcement authorities in 2020. Although the number of sessions was lower than the trend set by the de- partment in recent years, using digital tools, 39 sessions were held for customs officers and enforcement agencies in Italy and abroad, maintaining the dialogue with the aim of increas- ing their knowledge of the Brand.
Thanks to this constant collaboration, even in 2020, around 1,700 seizures were carried out worldwide, leading to the removal from the market of more than 110,000 counterfeit Moncler finished products and 277,000 branded items, such as non-authentic logos and labels for the production of counter- feit clothing and accessories.
To raise awareness and train the most involved depart- ments, Moncler formalized brand protection procedures that explain how to check for authentic style content, and held about 10 internal training sessions on this topic.
Moncler also protects its brand by participating and col- laborating as an active member of the main national and inter- national associations against counterfeiting, including INDIC- AM in Italy, QBPC in China, UNIFAB Tokyo in Japan, UNIFAB in France, ACG in the United Kingdom, and ECCK in South Korea. See also page 63.
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