The circular economy is one of the priorities of Moncler s sustainability strategy. It is an approach that integrates innovation and sustainability from the ideas stage of garments to the end of their life. The challenge is to minimize the resources used for production, increase the use of low environmental impact resources, extend product life, and promote the reuse of materials.
PRODUCT AND INNOVATION
To implement a circular economy model it is necessary to in- tegrate sustainability into products and processes by taking action in different areas. These range from choosing the most eco-sustainable materials, to initiatives to extend product use and life, such as repair services or second life projects, to garment design that facilitates recovery and recycling, to production, distribution and packaging processes with low environmental impact. These are all matters that require an aptitude for innovation, to experiment with new solutions and collaborate with all the players in the supply chain.
Some of the key principles of the circular economy, such as garment durability, have always been part of Mon- cler s DNA. The high quality and timeliness of Moncler products guarantee they have a very long average life. This is the foundation of the Extra Life project, a service aimed at giving a second life to products through specific repairs and customizing garments with patches or specially select- ed fabrics, which will be extended worldwide by the end of 2022. In addition, the down used, the heart of every single jacket, is an excellent example of how Moncler supports the circular economy. In fact, down comes exclusively from geese in the food chain, of which it is a by-product that if not used would simply be disposed. In 2021 Moncler will start recycling down certified under DIST from its own jackets, using an innovative mechanical process that uses about 70% less water than traditional down recycling pro- cesses. See also pages 64; 67.
Since 2019, Moncler has started introducing sustaina- ble materials in its collections, such as BIO-based, carbon neutral down jacket made with plant-based fabrics whose emissions have been offset through REDD+ certified pro- jects, a range of recycled garments within the Moncler Gre- noble collection, and getting to the launch, in January 2021, of a selection of Born To Protect jackets made entirely of recycled materials within the Moncler Man, Woman, and En- fant collections. See also page 151.
Through its Life Cycle Assessment analyses, Moncler quantifies the potential impact associated with products, starting with the high selling product, fabrics, and raw ma- terials. These analyses, which are based on a structured methodology and in line with ISO 14067, represent a use- ful tool for considerations the Company is carrying out on the sustainability of products, processes and materials used. On that note, in 2020 Moncler drew up a set of Guidelines on sustainable materials which summarize the criteria and thresholds for guiding the choice of materials, accessories, and manufacturing processes for Moncler products.
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