Moncler s success is based on a unique and consistent brand strategy, which also translates into the ability to develop innovative products that are strongly anchored to the history of the brand. The journey which began in 2003 when Remo Ruffini acquired the group, has always been pursued without compromise. Heritage, uniqueness, quality, creativity, and innovation are the terms used at Moncler to define the concept of luxury.

STYLE

The Moncler Man and Moncler Woman collections are at the core of the Brand, responding to the needs of different consumers and multiple uses. The offer is completed by the Moncler Enfant collection, for babies and children up to the age of 14.

Over time, Moncler Grenoble has become a technology and style innovation lab for the sporty consumer with an interest in performance, design and innovation.

Moncler Genius One House, Different Voices collections take on a strategic relevance. They bring together different inter- pretations of the Brand by designers with eclectic visions brimming with creative energy under the same roof . The reading key to every creation is the iconic Moncler down jack- et, which the designers reinterpret in their own unique way while always remaining true to the Brand s identity.

The Moncler collections are rounded off with footwear and leather goods (bags, backpacks and accessories) lines and a sunglasses and eyeglasses line (Moncler Lunettes).

Moncler s team of fashion designers is subdivided by col- lection and works under the supervision of Remo Ruffini, who sets design guidelines and oversees their consistent implemen- tation across all creations and product categories. The Moncler Style Department is assisted and supported by the Merchan- dising and Product Development teams, which help create the collections and turn the designers ideas into reality.

In 2020 Moncler signed a licensing agreement with Inter- parfums, the creator of prestige perfumes and cosmetics, for the creation and production of perfumes.

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