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The origins of the name lie in its very roots: Moncler is in fact an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, inspired entrepreneur René Ramillon and Andrè Vincent founded the company in 1952 which would go on to produce the renowned down jacket.
In the beginning Moncler only made quilted sleeping bags, a single model of a lined hooded cape and tents with a telescopic structure and an external flysheet. These robust, functional articles immediately proved a hit with the public, as the new social phenomenon of mountain holidays began to take hold.
The first down jackets were conceived to protect workers who wore them over their overalls against the cold, in the small mountain factory. French mountaineer Lionel Terray first noticed them and foresaw their potential. The result was the specialist range ‘Moncler pour Lionel Terray’: down jackets, salopettes, gloves and sleeping bags that offered high resistance and protection against the harshest climates. All the new articles were put to the test in a variety of expeditions, and were gradually perfected. In the same year, Moncler down jackets were chosen to equip the Italian expedition to K2 (8.611 meters) which culminated in the conquest of the world’s highest summit by Achille Compagnoni and Lino Lacedelli.
Moncler down jackets were supplied to the French expedition which reached the summit of Mount Makalù (8,470 metres)
Moncler is the official supplier of expeditions to Alaska organised by Lionel Terray.
To mark the Grenoble Winter Olympic Games, Moncler became the official supplier to the French downhill ski team thanks to a worldwide media platform broadcast via television.
This was the period in which Moncler, with its original stitching and its ‘lacquered’ effect in dazzling colours, finally made its grand entrance into town. In the 1980s designer Chantal Thomass was one of the coolest creative stars of the Parisian scene, and worked alongside the company until 1989, reworking the look of the classic down jacket. The designer replaced the zips with buttons and introduced fur trim, satin and reversible fabrics.
The brand was bought out by Italian entrepreneur Remo Ruffini, who is still the Chairman and Managing Director. The strategy of the global down jacket is his brainchild. Working on fit, aesthetic research, experimentalism and materials, Moncler’s universal spirit distinguished itself even more, as did the ever increasing variety of purposes, ensuring the utmost attention was lavished on quality. Each garment is made entirely in Europe.
The Moncler universe was further enhanced with the launch of the Haute Couture Moncler Gamme Rouge collection. It was a frontier of female elegance and sophistication, designed first by Alessandra Facchinetti followed by Giambattista Valli who continues to design the collection
Moncler Gamme Blue was launched. This men’s collection combines the sartorial sensitivity of American designer Thom Browne with the brand’s sporting DNA.
The men’s and women’s Moncler Grenoble collection made its debut in New York. For the first time it reinterpreted the styles of the past, reworking the brand heritage whilst giving skiing garments and après-ski wear, as well as more urban garments, a contemporary take
It is time to celebrate. Moncler notched up a new goal; its sixtieth birthday. Six decades of life and creativity, of tireless technological research, all celebrated in Miami during Art Basel in early December.
In December, Moncler was floated on the Telematic Shares Market (MTA), organised and managed by the Italian Stock Exchange of Milan, signalling Europe’s greatest success story in recent years.
Moncler supplied the technical equipment to the team of the “K2 – 60 YearsLater” expedition, which celebrated the Italian conquest of K2 60 years later. The “Moncler pour Lionel Terray” collection was inspired by the garments worn by the climbers.
Moncler personalizes the new Leica X ‘‘Edition Moncler” and Fabien Baron shoots in Greenland a series of photographs that are then presented in an exhibition at Sotheby’s in London during Frieze Art.
Moncler produces its first Sustainability Report and Sustainability Plan. A joint-venture controlled by Moncler is established in Korea, allowing the Company to obtain direct control on all the markets where it operates. Moncler finalises the acquisition of a production site in Romania, as it aims to create a technological R&D hub for down jackets and vertically integrate a portion of its production.
In April, Moncler finalizes the establishment of the production site in Romania, through the recruitment of about 600 additional employees, who have later been integrated in the hub that was previously acquired and that is today operating with about 900 employees.
The Group’s turnover exceeds one billion euros.
Moncler announces the end of the collaboration with Thom Browne for Gamme Bleu and with Giambattista Valli for Gamme Rouge. Starting from Fall/Winter 2018, Moncler has a new creative chapter: Moncler Genius.
Moncler launches the new creative project Moncler Genius – One House Different Voices, an hub of eight minds that, working together while retaining their individuality, they reinterpret the essence of the Moncler brand.
Moncler launches its first directly managed e-commerce in Korea. On the occasion of the Moncler Genius presentation, the Group – being the first luxury brand to take this decision – opens the doors of the event to the general public for one day hosting over 10,000 people. In July, it organizes the first Hackathon, a 24-hour digital marathon. Throughout the year, the Group rethinks its values and purpose.
With this transaction, united by their “beyond fashion, beyond luxury” philosophy, these two Italian brands will strengthen their positioning within the new luxury segment, a concept that embraces the search for experientiality, inclusivity, a sense of belonging to a community and the mixing of diverse meanings and worlds including those of art, culture, music and sport. The agreement provides that the acquisition of the shareholding will take place on the basis of an equity value defined by the parties in 1,150 million euros calculated on 100% of the capital. The operation will be completed during the first half of 2021.