STONE ISLAND: A HISTORY OF INNOVATION, RESEARCH AND DEVELOPMENT
LAB LIFE Culture Stone Island has always thrived on constant and ongoing research, textile experimen- tation and innovation, and it believes in functionality as an expression of unique and inimitable beauty. This culture translates in the two pillars of the Brand: LAB and LIFE.
The first name is an abbreviation for laboratory , the place where products are tested and designed, and refers to the constant investigation on fibres and fabrics transformation and finishing which leads to the discovery of materials and production techniques never used before in the apparel industry. In this context the jackets made from monofilament nylon, derived from water filtration technology were created, as well as the highly reflective or heat-sensitive fabrics and the light and coated nylon fabrics, used in aviation technology to protect on-board computers.
The second, LIFE, represents the experience, identity and status perceived by those who wear Stone Island brand products. It is the strong and recognisable aesthetic that stems from the study of uniforms and work clothes, redesigned according to new usage requirements, and defining a project in which a garment s function is never merely aesthetic.
Stone Island Prototype Research_Series 05 Copper Nanotechnology On Raso During the Milan Design Week 2021, Stone Island presented, through a dedicated installation, Prototype Research_Series 05 Copper Nanotechnology On Raso, a study aimed at investigating the natural oxidation characteristics of copper in the atmospheric environment.
The Prototype Research Series, realised by Stone Island since 2016, are native- limited editions, numbered garments, made with fabrics and/or treatments resulting from research and trials that have not yet been industrialised.
MONCLER LAUNCHES ITS SECOND BORN TO PROTECT COLLECTION
In January 2022, Moncler launched its second Moncler Born to Protect collection, reflecting the brand s dedication to protecting the planet and creating a better future for all.
Made of a variety of lower impact materials, this year the collection went beyond jackets to incorporate a full range of ready-to-wear garments and accessories for men, women and children. Materials used for fabrics and other components include recycled nylon and polyester, organic cotton, and other materials such as wool and down2 sourced according to specific sustainability standards certified to specific sustainability standards. (Further information on the materials in the collection can be found at: https://www.monclergroup.com/en/sustainability/think-circular/ born-to-protect-collection).
The Moncler Born To Protect insignia embellishes the exterior of every piece and inside the jackets there s a playful comic strip featuring the iconic Monduck, who has been gracing the inner lining of Moncler jackets since the 1960s. The Monduck char- acter tells the story of Moncler Born To Protect s approach to lower impact materials.
At Moncler what started as a clear mission to protect from the cold has evolved to a commitment to protect people and the planet, while acknowledging the monumen- tal task that lies ahead and the commitment it requires.
As stated in the new campaign We used to climb mountains. Now we must move them . To accompany the new collection, a visual campaign and short film merge re- cycled archival footage and stunning alpine images in an homage to Moncler s moun- tain DNA and commitment to our shared future. The collection s manifesto is stamped on campaign imagery: Moncler Born To Protect. Our promise to tomorrow starts today, with a clear commitment to create a better future and protect people and the planet . The Moncler Born to Protect collection was sold on moncler.com and at selected Mon- cler boutiques and was very well received by clients registering a very high sell- through.
2 Moncler exclusively uses down that is a by-product of the food industry and that is traced and certified according to the DIST Protocol. See also pages 145-146.
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2021THINK CIRCULAR & BOLD THINK CIRCULAR & BOLD