MONCLER MONDOGENIUS: THE JOURNEY IS THE DESTINATION
In September 2021 Moncler presented MONDOGENIUS, an immersive digital experi- ence into the culture of the brand that took the Brand s global community on a journey through five cities, sharing the creative visions of eleven designers, all under one show.
The project aimed at going beyond the product, embracing different communities and generations, exploring creativity and nurturing new experiences while crossing different words and different energies.
Designed to be a real immersion into Moncler s energy and cultural evolution with- out leaving anyone out, MONDOGENIUS was structured as a journey between New York, Milan, Shanghai, Tokyo and Seoul to discover and explore the concepts that have inspired the Moncler Genius designers, spanning a variety of fields including art, film, music and extreme sports, creating endless possibilities to involve everyone, com- municate and give voice to new messages.
The event, broadcasted on a dedicated microsite and on various social media plat- forms including Instagram, Facebook, TikTok, YouTube, LinkedIn, Twitter, WeChat, Weibo and Douyin and through Moncler s network of e-tailers and media partners, opened the Brand s world to everyone, closing the gap between physical and digital and putting creativity and entertainment in the spotlight, achieving a reach of 4.2 billion and a total of over 510 million views on the various digital platforms.
MONCLER LAUNCHES WITH FORTNITE A COLLECTION OF DIGITAL REACTIVE GARMENTS
Moncler is constantly looking for new ways to connect and interact with its community both in the real world and online on various platforms. Gaming is a rapidly growing world able to attract and engage young generations, always opened to explore new ways of living experiences.
In November 2021, Moncler and Fortnite presented a new in-game collaboration of garments and accessories inspired by the new 6 Moncler 1017 Alyx 9SM collection designed by Matthew Williams. Players were able to buy jackets or choose reactive outfits that change colour depending on the moves of the player inside the game.
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