29 MONCLER GROUP28 MONCLER GROUP MONCLER GROUP 2022
STONE ISLAND BRAND The Stone Island brand is distributed globally both through the wholesale channel and with direct presence (retail stores). Further- more, in some markets the brand is managed by distribution con- tracts with qualified and long-standing partners, selected on the basis of their high knowledge of the fashion sector. The brand is currently present in the most important department stores in the world, also with dedicated spaces (shop-in-shops), in the best multi-brand boutiques and in the main e-tailers, besides having de- veloped a network of 72 directly managed mono-brand stores as well as the online store.
In line with the Group s strategy aimed at the integrated de- velopment of its distribution channels, Stone Island has begun a path that will lead the brand to a greater control of distribution on international markets, through a progressive direct management of the markets currently managed by distributors and through the ex- pansion of the DTC channel. Indeed, since 1 January 2022 Stone Island internalised the management of Korea and since 1 August the management of Japan through two joint ventures controlled by Stone Island. In the UK the implementation of this strategy led to the internalisation of the DTC business, composed at the moment of the store in London and the e-commerce.
At the same time, the Company is enhancing its control and doors selection in the wholesale segment, a channel of strategic importance for Stone Island, with the aim of further elevating the positioning of the brand itself.
In 2022 the wholesale channel accounted for 63% of reve- nues while the remaining 37% was generated by directly managed stores and the online channel. As of 31 December 2022, the net- work of mono-brand Stone Island stores was composed of 72 retail stores and 19 mono-brand wholesale stores. In the fourth quarter, Stone Island opened its first DOS under the new format in Chica- go. The new format will be implemented in the rest of the world in the coming years.
STONE ISLAND BRAND - MONO-BRAND STORE NETWORK
NUMBER 31/12/2022 31/12/2021 Net openings 2022
Asia 44 4 40 EMEA 21 20 1 Americas 7 6 1 RETAIL 72 30 42 WHOLESALE 19 58 -39
MONCLER BRAND Moncler is present in all major markets both through the retail chan- nel, consisting of directly operated stores (DOS2), the online store and the e-concessions, and through the wholesale channel, repre- sented by multi-brand doors, shop-in-shops in luxury department stores, airport locations and online luxury multi-brand retailers (e-tailers).
Moncler s strategy is aimed at the control of the distribution channel, not only retail but also wholesale and digital, which is op- erated through a direct organisation.
As of 31 December 2022, the network of mono-brand Mon- cler boutiques counted 251 directly operated stores (DOS), +14 units compared to 31 December 2021. Some of the most import- ant stores opened in the year include Dusseldorf, Madrid, Miami Design District, Shanghai Swire, Seoul Galleria, Chengdu SKP, Ni- igata Isetan, in addition to some important relocations/expansions including Macau Galaxy. The brand operates 63 wholesale shop- in-shops (SiS).
MONCLER BRAND MONO-BRAND STORE NETWORK
NUMBER 31/12/2022 31/12/2021 Net openings 2022
Asia 125 117 8 EMEA 88 84 4 Americas 38 36 2 RETAIL 251 237 14 WHOLESALE 63 64 -1
In 2022, Moncler brand reached revenue of EUR 2,201.8 million up 19% at constant FX ( cFX ) compared to 2021.
MONCLER BRAND - REVENUES BY GEOGRAPHY
MILLION EUROS Revenues3 % Change vs 2021 Change vs 2021 Change vs 2019 (at current (at constant (at constant exchange rates) exchange rates) exchange rates)
Asia 1,029.3 46.8 +15% +14% +45% EMEA 804.4 36.5 +29% +29% +27% Americas 368.1 16.7 +21% +12% +35% Total 2,201.8 100.0 +21% +19% +36%
MARKET PRESENCE
2 Including free standing stores, concessions, travel retail stores and factory outlets.
3 Data rounded to the last digit shown.