163 THINK CIRCULAR & BOLD162 THINK CIRCULAR & BOLD MONCLER GROUP 2022
Moncler s success is based on a unique brand strategy aimed at developing innovative products that are strongly anchored to the history of the brand. The journey, which began in 2003 when Remo Ruffini acquired the Group, has always been coherent and pursued without compromise.
Founded in 1982, Stone Island has always been a symbol of extreme research on fibres and fabrics applied to an innova- tive design. For four decades, Stone Island has pursued a vision and approach to research recognised as a point of reference for the world of apparel and design today. Clear and constant evolu- tion true to its DNA.
Uniqueness, quality, creativity and innovation faithful to its DNA, combined with a sense of belonging to a community and a constant search for new ways to offer an experience encompass the concept of new luxury that the Moncler brand aims to pio- neer together with Stone Island.
MONCLER COLLECTIONS The Moncler collections are divided into three parallel dimensions: Moncler Collections, Moncler Grenoble and Moncler Genius.
The Moncler Men s, Women s and Enfant Collections were born from the fusion of research, innovation and luxury expressing the brand s DNA: they meet the needs of different consumers, em- bracing multiple uses and lifestyles.
In Moncler Grenoble, the brand s DNA is even stronger and more defined. Moncler Grenoble has become a technology and style innovation lab for the sporty consumer with an interest in per- formance, design and innovation. The Moncler Grenoble Fall Winter collections are split into High Performance, products guaranteeing maximum performance, Performance & Style, for the sporty con- sumer who also cares about design, and Après-Ski, for the con- sumer who is looking for style with a sporting edge. Day-namic is the Spring Summer outdoor collection developed in the name of functionality and style.
Moncler Genius One House, Different Voices collections bring together different interpretations and visions of the brand un- der the same roof , generating a new synergetic creative energy, while always remaining true to the brand s uniqueness.
Transversal to the three brand s dimensions, the footwear collection with the launch of the new family of Trailgrip products takes on from this year an increasingly significant role in the brand s product offering, being developed taking into consideration not on- ly the brand codes but also different potential usages. The Moncler collections are completed by the offering of bags, backpacks, ac- cessories and eyewear, in addition to the perfumes introduced at the end of 2021.
Moncler s team of fashion designers is divided by collection and works under the close supervision of Remo Ruffini, who sets design guidelines and oversees their consistent implementation across all collections and product categories. The Moncler Style Department is assisted by the Merchandising and Product Devel- opment teams, which help create the collections and transform the designers creative ideas into final products.
STONE ISLAND COLLECTIONS At the forefront of menswear, Stone Island redefines, with its point of view, the concept of man luxe, always contemporary and with a strong tendency to research and experimentation.
The brand is characterised by its different iconic visual codes. Stone Island expresses itself not only through the usage of its atypi- cal branding, the Badge , a removable rectangular label that exhibits the embroidery of the Stone Island Compass, but also, for the wide exploration of colour, with unique treatments and techniques, finish- es and details of the garments, and for its unique design lexicon.
Alongside Stone Island men collections, the brand offers the Stone Island Junior collection a declination of the brand for chil- dren and teenagers from 2 to 14 years old.
STYLE From the design phase to garment end of life, the challenge and ambition are to develop new low environmental impact tech- niques and materials, minimise the resources used for produc- tion, extend product life and promote recovery of materials.
To implement a circular economy model, sustainability must be in- tegrated into the product and processes by tackling various aspects ranging from the choice of materials made from recycled raw mate- rials to initiatives that extend product use and life, such as dedicat- ed repair services to garment design aimed at fostering recovery and recycling, to production processes, distribution and packag- ing with a low environmental impact. These are all aspects that re- quire an aptitude for innovation, experimenting with new solutions and collaborating with all actors in the supply chain.
Some of the key principles of the circular economy, such as garments durability, have always been a part of Moncler s DNA. The high quality of its products and the way they stand above fash- ion and trends ensure that they have a very long average life. This characteristic was the foundation of the Extra-Life project, a service aimed at providing a second life to Moncler s jackets through spe- cific repairs. In 2021 the initiative was launched at a selected group of stores in Italy, France and Denmark, involving tailors from local repair platforms and sharing with clients the available garment re- pair solutions. Thanks to efficient, personalised service, tailors are able to repair damaged fabrics, thus extending product life. In 2022 the project was extended to all Regions in which Moncler operates.
With regard to garment durability, information on guidelines for garment care and washing has also been included in product la- bels and in the appropriate composition and care section of the site. In particular, the washing phase should be carried out at low temperatures and without drying, in order to limit the deteriora- tion of garment materials and prevent the risk of microplastics re- lease. The majority of Moncler products are nylon outerwear that is not usually washed frequently (about once or twice a year) and not made of brushed fabrics, which are the type of fabrics most subject to microplastics release.
In 2022 both Moncler and Stone Island continued their com- mitment to use recycled raw materials.
In particular, the Stone Island upcycling project aimed at re- covering cotton scraps generated by suppliers during garment production and launched a mechanical recycling process. This pro- cess generated a 70% recycled cotton fabric used to create three items, two sweaters and a pair of trouser, for the winter collection. The entire process was verified by a third party that validated the recycled content and its origin from production scraps.
Moncler continued to recycle the down from its garments, and implemented the R DIST section of the DIST protocol, which sets out the requirements for obtaining the certification of recycled down.
PRODUCT AND INNOVATION