29 MONCLER GROUP28 MONCLER GROUP MONCLER GROUP 2023

wholesale stores and 81 retail stores, +9 units compared to 31 De- cember 2022. Some of the most important stores opened and/ or converted to DOS in the year include Stockholm and Chengdu Swire, in addition to some important relocations/expansions in- cluding Munich and Amsterdam Bijenkorf.

STONE ISLAND BRAND - MONO-BRAND STORE NETWORK

NUMBER 31/12/2023 31/12/2022 Net openings 2023 Asia 48 44 4 EMEA 26 21 5 Americas 7 7 - RETAIL 81 72 9 WHOLESALE 15 19 -4

In 2023, Stone Island brand revenues reached EUR 411.1 million, an increase of 4% cFX compared to 2022.

STONE ISLAND BRAND - REVENUES BY GEOGRAPHY MILLION EUROS Revenues8 % Change vs 2022 Change vs 2022 (at current (at constant exchange rates) exchange rates) EMEA 287.5 69.9 +3% +3% Asia 89.4 21.8 +12% +16% Americas 34.1 8.3 -19% -17% Total 411.1 100.0 +2% +4%

2023 Group revenues close to EUR 3 billion, up 17% with both brands accelerating in the fourth quarter. Full year EBIT at EUR 894 million with 30.0% margin. Net cash above EUR 1 billion.

RESULTS In 2023, Moncler Group reached consolidated revenues of EUR 2,984.2 million, up 17% cFX compared with the same period in 2022. These results include Moncler brand revenues of EUR 2,573.2 million and Stone Island brand revenues of EUR 411.1 million.

ANALYSIS OF MONCLER AND STONE ISLAND BRAND REVENUES

MONCLER BRAND In 2023, Moncler brand revenues were EUR 2,573.2 million, an increase of 19% cFX compared to 2022.

In 2023, the DTC channel recorded revenues of EUR 2,163.9 million, up 25% cFX compared to 2022. Revenues in the fourth quarter of 2023 increased by 20% cFX YoY, with both EMEA and Asia improving progressively compared to the previous quarter.

The wholesale channel recorded revenues of EUR 409.2 million, a decline of 6% cFX compared to 2022. In the fourth quarter, revenues in this channel de- clined by 15% cFX YoY, mainly impacted by the above-mentioned conversions of Nordstrom and part of Saks in the US and by the ongoing efforts to upgrade the quality of the distribution network. Excluding the effects of US conversions, revenues in the wholesale channel would have been slightly positive in 2023.

STONE ISLAND BRAND In 2023, Stone Island brand revenues reached EUR 411.1 million, an increase of 4% cFX compared to 2022.

In 2023, the wholesale channel recorded revenues of EUR 238.2 million, down 5% cFX compared to 2022. In the fourth quarter, revenues declined by 6% YoY, primarily due to the strict volume control adopted in the management of this channel to continuously improve the quality of the distribution network.

The DTC channel grew by 19% cFX compared to 2022 to EUR 172.8 mil- lion, representing 42% of total 2023 revenues. In the fourth quarter, revenues in this channel were up 16% cFX YoY, mainly driven by the very solid performance of Asia and EMEA.

Group EBIT was EUR 893.8 million with a margin of 30.0%, com- pared with EUR 774.5 million in 2022 with a margin of 29.8%. The Group net result was equal to EUR 611.9 million, compared with EUR 606.7 million in 2022, which was impacted by the above-men- tioned non-recurring item.

FINANCIAL PERFORMANCE

MONCLER BRAND Moncler is present in all major markets both through the direct-to-cus- tomer (DTC) channel, consisting of directly operated stores (DOS7), the online store and the e-concessions, and through the wholesale channel, represented by multi-brand doors, shop-in-shops (SiS) in luxury department stores, airport locations and online luxury multi- brand retailers (e-tailers).

Moncler s strategy is aimed at the control of the distribution channel, not only retail but also wholesale and digital, which is op- erated through a direct organisation.

As of 31 December 2023, the network of mono-brand Mon- cler boutiques counted 269 directly operated stores (DOS), +18 units compared to 31 December 2022. Some of the most import- ant stores opened and/or converted to DOS in the year include Dal- las Highland Park and Moncler Grenoble St. Moritz, in addition to some important relocations/expansions including Zurich Bahn- hofstrasse, Shanghai Plaza 66, Miami Bal Harbour, Paris Galeries Lafayette and Wien Kohlmart. The brand operates 57 wholesale shop-in-shops (SiS).

MONCLER BRAND MONO-BRAND STORE NETWORK

NUMBER 31/12/2023 31/12/2022 Net openings 2023 Asia 130 125 5 EMEA 95 88 7 Americas 44 38 6 RETAIL 269 251 18 WHOLESALE 57 63 -6

In 2023, Moncler brand revenues were EUR 2,573.2 million, an in- crease of 19% cFX compared to 2022.

MONCLER BRAND REVENUES BY GEOGRAPHY

MILLION EUROS Revenues8 % Change vs 2022 Change vs 2022 (at current (at constant exchange rates) exchange rates) Asia 1,291.4 50.2 +25% +30% EMEA 910.5 35.4 +13% +14% Americas 371.3 14.4 +1% -1% Total 2,573.2 100.0 +17% +19%

STONE ISLAND BRAND The Stone Island brand is distributed globally both through the whole- sale channel and with direct presence (retail stores). Furthermore, in some markets the brand is managed by distribution contracts with qualified and long-standing partners, selected on the basis of their high knowledge of the fashion sector. The brand is currently present in the most important department stores in the world, also with dedi- cated spaces (shop-in-shops), in the best multi-brand boutiques and in the main e-tailers, besides having developed a network of 81 di- rectly managed mono-brand stores as well as the online store.

In line with the Group s strategy aimed at the integrated de- velopment of its distribution channels, Stone Island has begun a path that will lead the brand to a greater control of distribution on international markets, through a progressive direct management of the markets currently managed by distributors and through the ex- pansion of the DTC channel. Indeed, after the internalization of the distribution in the Korean and in the Japanese markets as well as internalization of DTC business in UK in 2022, at the end of 2023 Stone Island started the process to take full control of the brand dis- tribution in the Chinese market, which will be completed over the first months of 2024.

At the same time, the Company is enhancing its control and doors selection in the wholesale segment, a channel of strategic importance for Stone Island, with the aim of further elevating the positioning of the brand itself.

In 2023 the wholesale channel accounted for 58% of rev- enues while the remaining 42% was generated by directly man- aged stores and the online channel. As of 31 December 2023, the network of mono-brand Stone Island stores was composed of 15

MARKET PRESENCE

7 Including free standing stores, concessions, travel retail stores and factory outlets.

8 Data rounded to the last digit shown.