161 THInK CIRCULAR & BOLd160 THInK CIRCULAR & BOLd MONCLER GROUP 2023

Moncler s success is based on a unique brand strategy aimed at developing innovative products that are strongly anchored to the history of the brand. The journey, which began in 2003 when Remo Ruffini acquired Moncler, has always been coherent and pursued without compromise.

Founded in 1982, Stone Island has always been a symbol of extreme research on fibres and fabrics applied to an innova- tive design. For four decades, Stone Island has pursued a vision and approach to research recognised as a point of reference for the world of apparel and design today. Clear and constant evolu- tion true to its DNA.

Uniqueness, quality, creativity and innovation faithful to its DNA, combined with a sense of belonging to a community and a constant search for new ways to offer an experience encompass the concept of new luxury that the Moncler brand aims to pio- neer together with Stone Island.

MONCLER COLLECTIONS The Moncler collections are divided into three parallel dimen- sions: Moncler Collection, Moncler Grenoble and Moncler Genius.

The Moncler Men s, Women s and Enfant Collections were born from the search for shapes and functionality, innovation of materials and details, with constant attention to the elevation of the collection in all its categories, defining the Brand s distinctive codes to meet the many needs of global and local consumers.

In Moncler Grenoble, the brand s dnA is even stronger and more defined. Moncler Grenoble has become a technology and style innovation lab for the sporty consumer with an interest in per- formance, design and innovation. The Moncler Grenoble Fall/Winter collections are split into High Performance, products guaranteeing maximum performance, Performance & Style, for the sporty con- sumer who also cares about design, and Après-Ski, for the con- sumer who is looking for style with a sporting edge. Day-namic is the Spring/ Summer outdoor collection developed in the name of functionality and style.

Finally, the Moncler Genius collections are an expression of creativity in its highest form through diverse interpretations and vi- sions of the Brand by talented co-creators that contribute to reach- ing new communities and generate new creative energy, while always remaining true to the Brand s uniqueness.

Transversal to the three brand s dimensions, in September 2022 the footwear collection with the launch of the new fami- ly of Trailgrip products took on an increasingly significant role in the Brand s product offering, being developed taking into consid- eration not only the Brand codes but also different potential usag- es. The Moncler collections are completed by the offering of bags, backpacks, accessories and eyewear, in addition to the perfumes introduced at the end of 2021.

Moncler s team of fashion designers is divided by collection and works under the close supervision of Remo Ruffini, who sets design guidelines and oversees their consistent implementation across all collections and product categories. The Moncler Style department is assisted by the Merchandising and Product devel- opment teams, which help create the collections and transform the designers creative ideas into final products.

STONE ISLAND COLLECTIONS Stone Island is a global leader in product design and garment inno- vation. It has consistently pushed fabric technology and experimen- tation, particularly focusing on functionality and utilitarianism.

design is driven by purpose, resulting in an immediately rec- ognisable signature of cut, form, materiality and colour. Alongside Stone Island men collections, the brand offers the Stone Island Ju- nior collection a declination of the Brand for children and teenag- ers from 2 to 14 years old.

STYLE From the design phase to garment end of life, the challenge and ambition are to develop new techniques and materials with a low- er environmental impact compared to the Group s convention- al solutions, minimise the resources used for production, extend product life and promote recovery of materials.

PRODUCT To implement a circular economy model, environmental consid- erations must be fully integrated into the product and processes by tackling various aspects ranging from the choice of materials, made for example with recycled raw materials, to initiatives to ex- tend product use and life, such as dedicated repair services, to a garment design aimed at facilitating recovery and recycling, up to production processes, distribution and packaging that involve pro- cesses or materials capable of ensuring an ever lower environmen- tal impact. These are all aspects that require an aptitude towards innovation, experimenting with new solutions and collaborating with all actors in the supply chain.

USe OF PReFeRRed MATeRIALS In recent years, the Group has begun to introduce products made with preferred materials into its collections. Preferred materi- als are those that aim to have a lower impact compared to conven- tional solutions used by the Moncler Group.

The journey began in 2019 with the bio-based down jacket, designed with plant-based and natural-origin materials and whose emissions were offset through Redd+ certified projects, as well as the range of garments created with recycled fabrics in the Moncler Grenoble collection, followed in January 2021 by the launch of the Moncler Men, Women and Enfant Born to Protect jackets made en- tirely from materials with a lower impact compared the convention- al materials used by the Brand. In 2022 the Moncler Born to Protect range was expanded to become a total look, including, in addition to jackets, various types of garments and accessories, all made from fabrics and components with lower environmental impact than the conventional solutions used by the Brand and certified according to specific sustainability standards. In 2023, the Fall/Winter (FW) col- lection continued to evolve: in addition to these fabrics and compo- nents, recycled R dIST down, i.e. dIST down recycled through an innovative mechanical process, was used in down jackets. See also pages 136-138. Further information on the materials in the collec- tion can be found at: https://www.monclergroup.com/en/sustain- ability/think-circular-bold/born-to-protect-collection.

In 2023, in addition to focusing on specific projects, the Mon- cler Group, in line with the commitments made in the 2020-2025 Sustainability Plan, progressively included raw materials with a lower impact than the conventional materials used by the Group in the Moncler and Stone Island as indicated through specific hang- tags on products.

Through the collaboration of its design, Fabric Research and development, Operations and Merchandising teams, and with the involvement of the supply chain, the Group aims to integrate over 50% yarns and fabrics with a lower impact than the conventional solutions used by the Group into its collections by 2025. In line with this goal, the Raw Material Manual was drafted in 2023. This guide sets out the criteria that steer the choices of the corporate depart- ments responsible for searching for, selecting and purchasing raw materials while taking into account their environmental, social and animal welfare impacts. The work and commitment of the teams in- volved led to significant progress: in 2023, over 25% of yarns and fabrics used in the Moncler and Stone Island Fall/Winter (FW) and Spring/Summer (SS) collections were lower impact than the con- ventional solutions used by the Group. This was made possible by the adoption of 41% recycled nylon, 42% recycled polyester, 12% cotton from organic or recycled practices, 49% certified wool (Re- sponsible Wool Standard or Nativa or Sustainawool), 100% cer- tified alpaca (Responsible Alpaca Standard), and 100% certified mohair (Responsible Mohair Standard).

Since 2021 Stone Island, in addition to materials, has al- so integrated new treatments into its collection, maintaining the technical and performance aspect of its products but with lower environmental impacts, such as reduced-water consumption treat- ments compared to the conventional solutions in the Soft Shell e.dye® waterless colour systemTM.

LOWER-IMPACT PRODUCTS AND MATERIALS