MONCLER ANNUAL REPORT AT 31 DECEMBER 2020BOARD OF DIRECTORS REPORT 4544

FINANCIAL CALENDAR

The main events in 2021 related to the Moncler reporting timeline are provided below:

Date Event

Thursday, 18 February 2021 Board of Directors for the Approval of the Draft Consolidated Results for Financial Year ended 31 December 2020(*)

Thursday, 22 April 2021 Annual Shareholders Meeting for Approval of the Full Year Financial Statements at 31 December 2020 Board of Directors for the Approval of the Interim Management Statement at 31 March 2021(*)

Tuesday, 27 July 2021 Board of Directors for the Approval of the Half-Year Financial Report at 30 June 2021(*)

Thursday, 28 October 2021 Board of Directors for the Approval of the Interim Management Statement at 30 September 2021(*)

* A conference call with institutional investors and equity research analysts will take place following the Board of Directors meeting.

MONCLER AND THE FINANCIAL MARKETS

The year began with the first news of a novel virus in China. The first cases of infections with the new coronavirus (Covid-19) were reported in January in the city of Wuhan, in China's Hubei region. At the end of that month, initial restrictive measures were issued, and the first lockdowns have been introduced. The virus then spread exponentially around the globe, leading the World Health Organization to declare the pandemic status on 11 March 2020 when world indices and luxury goods stocks hit their lowest levels in the year (S&P Global -19%, the luxury goods sector10 -33%).

As the pandemic spread, several governments worldwide imposed total or partial lockdowns with significant effects on global economies, which fell 4.4% in 2020. Italy in particular and the Euro area as a whole recorded the deepest recessions ever recorded, with falls in GDP of 10.6% and 8.3%, respectively. This weakness pushed inflation to an all-time low in the Euro area, hitting the minimum of -0.3% from September to December. The unemployment rate in the United States reached unprecedented levels, peaking at 14.8% in April, while GDP fell by 4.3%.

Despite the difficult economic situation, the coordinated and decisive actions of government authorities on the fiscal policy and of central banks on the monetary policy resulted in a massive injection of liquidity to financial and global markets. As a result, world stock indexes recovered as early as the summer.

November saw Joe Biden defeat Donald J. Trump in the US presidential elections and the arrival of the first positive news

on vaccine development. This boosted investor sentiment and led to a strong recovery in stock indexes in the fourth quarter, recovering all or part of the losses registered in the first part of the year and even leading some indexes to perform better than 2019.

In 2020, the global index (S&P Global Index, BMI) saw a rise of 20%, the S&P500 and the Nikkei 225 were up 16%. However, Europe s EuroSTOXX50 saw a fall of 5% that was almost matched by Hong Kong s Hang Seng, which dropped 3%. On the other hand, the Shanghai Composite, which monitors the Chinese market, registered phenomenal growth of 102% at the end of the year.

2020 will be remembered as the year of the Covid-19 pandemic also in the financial markets. It was a year of uncertainty and high volatility tied to news about the pandemic, but also influenced by the trade war between the United States and China, the US presidential election, and the Brexit deal in Europe.

Luxury stocks also dropped sharply in March but gradually recovered over the year, with most achieving positive double-digit growth. Prada was the best performer with +59%, followed by Hermes with +32% and in third place Moncler with +25%. Moncler also achieved a Total Shareholders Return (TSR) of 25% while Ferragamo, Burberry and Tod s registered negative performances. Moncler s market capitalisation at 31 December 2020 was equal to 13.0 billion euros, compared to 10.3 billion euros at 31 December 2019.

SHAREHOLDING

59.0%

22.5%

3.0%

3.0%

5.2%

2.2%

Market

Ruffini Partecipazioni S.r.l.

Invesco Limited

Morgan Stanley Asia Limited

BlackRock Inc.

Treasury Shares

Source: Consob, Moncler

Last update: 18 February 2021

The number of shares at 31 December 2020 was equal to 258,352,624. The Company s major shareholders are indicated in the chart below. During 2020, the dialogue with the financial community (portfolio managers, sell-side and buy-side analysts) continued even more frequently than in the previous years given the uncertainty of the moment, which required a constant and regular dialogue with investors and analysts. The IR team, along with the management team of the Group, participated at conferences on the luxury goods sectors, roadshows in the most important financial cities, meetings and calls with fund managers, buy-side and sell-side analysts. Starting from March 2020, all the events were held virtually, via videoconferences.

10. The luxury goods sector includes Burberry, Brunello Cucinelli, Hermes, Kering, LVMH, Salvatore Ferragamo, and Tod s Group.

2020

Prada S.p.A. 59.0%

Hermes International SCA 32.0%

Moncler SpA 25.1%

LVMH Moet Hennessy Louis Vuitton SE 23.3%

Brunello Cucinelli S.p.A. 13.1%

Kering SA 1.6%

Salvatore Ferragamo S.p.A. (15.4%)

Burberry Group plc (18.8%)

TOD'S S.p.A. (31.0%)

Sector Average 9.9%

FTSE MIB Average (5.4%)

(source: FACTSET from 1 January to 31 December 2020)

5.1% Capital Research and

Management Company Inc.