MONCLER ANNUAL REPORT AT 31 DECEMBER 2020BOARD OF DIRECTORS REPORT 2524

VALUES AND PURPOSE

Moncler is by its nature an ever-changing Company, pushing towards reinvention and continuous development. Over time, its values have been taken on new meanings while always remaining true to themselves.

Moncler has a very strong corporate culture and uniqueness emerged, characterised by the ability to discover the extraor- dinary that is hidden in each one of us and expressed in each of our ordinary actions.

What s unique is the commitment to setting ourselves increasingly challenging goals. A uniqueness enriched by a natural sense of freedom and independence from stereotypes and conventions, by the awareness that every action has an impact on society and environment and that it is everyone s duty to minimise the negative and maximise the positive, by the energy that the warmth of the relationships we build injects in us, by the madness always rigorous of pursuing ideas and projects that are out of the ordinary.